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Display advertising is still effective in Europe

We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change...

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About Me

Online marketer focused on Central & Eastern Europe. Chairman of SEMPO Europe Committee and fan of cost effective advertising. Always in pursuit of new trends in advertising. Global Online Marketing Manager at ESET


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