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Mouse vs Eye Tracking

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing? Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet...

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About Me

Online marketer focused on Central & Eastern Europe. Chairman of SEMPO Europe Committee and fan of cost effective advertising. Always in pursuit of new trends in advertising. Global Online Marketing Manager at ESET


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