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Online Checkout – In Real Life

Shopping online is meant to be easy. Watch funny video, where your customers are “checking out” with Google Analytics.

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Mobile to Rule All of Us

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013

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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans“Mobile is eating the world” would be your mantra.

Infographic: Email Marketing Cheat Sheet

Posted by Martin Kovac | Posted in Email marketing | Posted on 28-10-2013

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By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permisson-based marketing communications through email.

Below you can find interesting infographic from Marketo that could help you improve your email marketing strategy.

Email Marketing Cheat Sheet Infographic

Brought to you by Email Marketing Software by Marketo

Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video:

Digital Advertising Ecosystem

Posted by Martin Kovac | Posted in Online advertising | Posted on 30-09-2013

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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.

Mark Dye from B2B marketing platform Bizo describes the relationship between:

  • advertisers,
  • publishers,
  • agency media planners,
  • third party ad networks
  • third party audience networks.
  • Infographic: Crossing the Digital Divide

    Posted by Martin Kovac | Posted in Study | Posted on 28-08-2013

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    For the first time, US adults are spending more time on their computer, phone and tablet than any other device.

    KISSmetrics shared infographic how US adults spent more time viewing media on digital devices, more that any other form.

    ++ Click Image to Enlarge ++
    Crossing the Digital Divide - Infographic
    Source: Crossing the Digital Divide – Infographic

    Reach Your Dynamic Customer Through Converged Media

    Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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    Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

    Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

    Infographic: Which Infographic Should You Use?

    Posted by Martin Kovac | Posted in Uncategorized | Posted on 15-07-2013

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    There’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

    The right kind of infographic should match your data to your narrative and ensure people take away your message after reading it.

    NeoMam Studios created this flowchart below to help you decide which infographic to use:

    Infographic

    Infographic: Explanation of Facebook`s EdgeRank

    Posted by Martin Kovac | Posted in Social Media | Posted on 12-07-2013

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    EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed.

    This algorithm can be understood as: the sum of Edges, each Edge is made up of

    1. Affinity
    2. Weight
    3. Time Decay

    PostRocket explained EdgeRank on this nice infographic:

    EdgeRank

    European Search Awards 2013

    Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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    European Search Awards 2013
    The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

    If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

    Best use of Search – Retail
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

    Best use of Search – Finance
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

    Best use of Search – Travel / Leisure
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

    Best use of Search – Gaming
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

    Best use of Search – Third Sector
    New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

    Best Local Campaign
    Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

    Best Low Budget Campaign
    New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

    Best Integrated Campaign
    Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

    Best Mobile Campaign
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

    Best Pan European Campaign
    New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

    Best PPC Campaign
    Recognition of a campaign that has achieved outstanding results through PPC advertising

    Best SEO Campaign
    Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

    Best Blog
    Recognition of an outstanding industry blog serving the European search community

    Innovation
    Recognition of innovation in the development or use of a search campaign or software tool / platform

    Best PPC Management Software
    Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

    Best SEO Software
    Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

    Best In-House Team / Practitioner
    Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

    Best Agency
    Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

    Young Search Professional of the Year
    New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

    European Search Personality of the Year
    Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

    Grand Prix
    Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

    The timetable for the 2013 awards is:

    Friday 19 April –Deadline for all entries
    Early May – Judging session
    Early May – Shortlists announced
    Thursday 20 June – Awards ceremony

    The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

    Infographic: Marketing Agency of the Future

    Posted by Martin Kovac | Posted in Online advertising | Posted on 18-03-2013

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    The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

    Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:

    Agency-of-the-Future