martinkovac.com » video advertising http://www.martinkovac.com Online marketing in Central Europe Thu, 02 Sep 2010 13:24:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are people annoyed by Pre-Roll Ads? http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/ http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/#comments Fri, 05 Feb 2010 13:56:40 +0000 Martin Kovac http://www.martinkovac.com/?p=74

How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

]]> http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/feed/ 0