Martin Kovac » Study

KPCB Internet Trends 2011

Martin Kovac — Wed, 19 Oct 2011 15:45:18 +0000

This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

KPCB Internet Trends (2011)

What’s Driving Web Behaviour?

Martin Kovac — Tue, 07 Jun 2011 13:54:07 +0000

‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.

The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.

Here you can download the full Living with the Internet report.

BrandZ Top 100 Most Valuable Brands 2011

Martin Kovac — Fri, 20 May 2011 09:58:25 +0000

Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion.

Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion. In terms of geography, according to the 2011 BrandZ study, 19 of the Top 100 brands now originate in “BRICs” markets, versus only two in 2006.

You can download the PDF report here, view the eReport here or watch video below:

Top 100 Most Valuable Brands 2011

Infographic: Evolution of Email

Martin Kovac — Mon, 09 May 2011 09:15:17 +0000

Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits.

As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email since its introduction in 1965:

email evolution

Source: Mashable

Infographic: How European People Use the Internet

Martin Kovac — Wed, 27 Apr 2011 12:07:47 +0000

According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV.

My colleagues at Etarget created nice visualization of this study:

SEMPO Released 2011 State of Search Marketing Report

Martin Kovac — Thu, 21 Apr 2011 09:18:04 +0000

Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

You can find out more here.

Mouse vs Eye Tracking

Martin Kovac — Tue, 14 Dec 2010 14:28:39 +0000

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing?

Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a website.

Pros & Cons of Mouse and Eye tracking can be found on ClickTale blog.

Central Europe – Fastest-Growing Tech Companies

Martin Kovac — Tue, 09 Nov 2010 14:06:49 +0000

Deloitte announced annual award honors for the fastest growing Central European technology companies. To be eligible, companies must meet a number of criteria.
Deloitte representatives verify the data from registered companies comparing the companies’ revenues disclosed in the financial statements, which are provided by the companies applying. Deloitte does not audit the companies nor does it analyse their financial standings.

Here you can see top 20 fastest-growing companies in Central Europe:

To see top 50 fastest-growing companies in Central Europe, visit Deloitte website.

The Socialisation of Brands

Martin Kovac — Thu, 04 Nov 2010 16:24:14 +0000

Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation:

Wave 5 the socialisation of brands – report

View more presentations from Thorsten Linz.

Study: Scrolling and Attention on the Website

Martin Kovac — Mon, 22 Mar 2010 17:45:09 +0000

Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:

“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than half a second).”

Key findings are:

Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

I recommend to read all about this study on Jacob Nielsen’s Alertbox.