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Infographic: How Liking a Brand Influences the Consumer Experience

Have you ever thought what is the value of a Facebook like? Can you calculate the ROI of a like for a brand? Infographic from Lab42 summarizes results from 1000 social media users:

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

Infographic: The Cost of Poor Website Performance

Posted by Martin Kovac | Posted in Study | Posted on 21-01-2013

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Slow load times aren`t just a minor annoyance. They`re a major burden to your site`s traffic and conversion, driving up bounce rates and turning visitors off your brand.

This infographic from SmartBear can inspire your conversion optimization plans for 2013:

The Cost of Poor Website Performance

What Does Acronym LEADERS Stand For?

Posted by Martin Kovac | Posted in Study | Posted on 04-01-2013

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Deepak Chopra shared on Linkedin inspiring article: The Conscious Lifestyle: The Soul of Leadership.

Here are seven skills that fit a conscious leader, organized into the acronyms LEADERS:
L = Look and listen.
E = Emotional bonding.
A = Awareness.
D = Doing.
E = Empowerment.
R = Responsibility.
S = Synchronicity.

LEADERS

Free Publication: Search and Social Media Landscape of 34 Countries

Posted by Martin Kovac | Posted in SEM, Social Media, Study | Posted on 18-10-2012

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Are you interested to know the basic data on search engine and social media across 34 countries in the world?

Webcertain’s 2012 Global Search & Social Report covers one-page insights of:

  • Size of internet audiences
  • Internet penetration rates
  • Search engine market shares
  • Recent search and social media developments of importance in the countries covered
  • The top social networks and their user numbers
  • Prevailing search and social media trends through year-on-year performance comparisons
  • Projected future internet market growth rates, which will help you in spotting future international business opportunities.

  • Download The WebCertain Global Search and Social Report 2012

    Infographic: Which Languages Matter Most Online?

    Posted by Martin Kovac | Posted in Online advertising, Study | Posted on 07-08-2012

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    Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages:

  • To reach 80% of the world`s total online population, you need at least 12 languages.
  • English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power.
  • Chinese connect you to 22.7% of the people on the web, but only 6.1% of web-based economic opportunity.

  • Owly Images

    Infographic: A Day in the Internet

    Posted by Martin Kovac | Posted in Study | Posted on 13-03-2012

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    If you wonder, what happens every 24 hours on internet, you will enjoy this infographic from MBAonline.com:

    Five Ways Mobile Devices Have Changed the Way People Consume Media

    Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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    Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

    You can also watch short video about these findings:

    KPCB Internet Trends 2011

    Posted by Martin Kovac | Posted in Study | Posted on 19-10-2011

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    This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
    I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

    KPCB Internet Trends (2011)

    What’s Driving Web Behaviour?

    Posted by Martin Kovac | Posted in Study | Posted on 07-06-2011

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    ‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.

    The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.

    Here you can download the full Living with the Internet report.

    BrandZ Top 100 Most Valuable Brands 2011

    Posted by Martin Kovac | Posted in Study | Posted on 20-05-2011

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    Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.

    The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion.

    Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion. In terms of geography, according to the 2011 BrandZ study, 19 of the Top 100 brands now originate in “BRICs” markets, versus only two in 2006.

    You can download the PDF report here, view the eReport here or watch video below:

    Top 100 Most Valuable Brands 2011

    Top 100 Most Valuable Brands 2011