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Infographic: Real Time Bidding Ecosystem

If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment. Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

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Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video: