Featured Post

Real Time Bidding Explained in 30 seconds

In the first generation of exchange model, advertisers were able to buy impressions in buckets of 1,000 through an auction-based – static bidding system. Static bidding means that you are paying a flat or fixed average rate for each of the impressions in that bucket. Real Time Bidding is dynamic...

Read More

Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

Tags: , , ,

0

If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video: