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Infographic: Explanation of Facebook`s EdgeRank

EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed. This algorithm can be understood as: the sum of Edges, each Edge is made up of Affinity Weight Time Decay PostRocket explained EdgeRank on this nice infographic:

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Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video: