martinkovac.com » social influence http://www.martinkovac.com Online marketing in Central Europe Thu, 02 Sep 2010 13:24:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 10 Ways to be a Marketing Genius Like Lady Gaga http://www.martinkovac.com/2010/08/13/10-ways-to-be-a-marketing-genius-like-lady-gaga/ http://www.martinkovac.com/2010/08/13/10-ways-to-be-a-marketing-genius-like-lady-gaga/#comments Fri, 13 Aug 2010 07:36:02 +0000 Martin Kovac http://www.martinkovac.com/?p=307 10 Ways to be a Marketing Genius Like Lady Gaga
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]]> http://www.martinkovac.com/2010/08/13/10-ways-to-be-a-marketing-genius-like-lady-gaga/feed/ 0 Social media measurement (video) http://www.martinkovac.com/2010/05/12/social-media-measurement-video/ http://www.martinkovac.com/2010/05/12/social-media-measurement-video/#comments Wed, 12 May 2010 14:42:34 +0000 Martin Kovac http://www.martinkovac.com/?p=252 Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics
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]]> http://www.martinkovac.com/2010/05/12/social-media-measurement-video/feed/ 0 Razorfish: Social Influence Marketing Trends http://www.martinkovac.com/2010/01/27/razorfish-social-influence-marketing-trends/ http://www.martinkovac.com/2010/01/27/razorfish-social-influence-marketing-trends/#comments Wed, 27 Jan 2010 08:42:49 +0000 Martin Kovac http://www.martinkovac.com/?p=54 If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:

Social Influence Marketing Trends

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