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PPC Networks in Central and Eastern Europe

Dispelling the myth Despite the fact that the Central and Eastern Europe is a large and emerging market with regards to PPC Networks, there is still for some reason, a fear of these networks based on people’s bad experience’s in the past. Most of the fears are not really justified. As I am sure...

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10 Ways to be a Marketing Genius Like Lady Gaga

Posted by Martin Kovac | Posted in Social Media | Posted on 13-08-2010

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Social media measurement (video)

Posted by Martin Kovac | Posted in Social Media | Posted on 12-05-2010

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Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics
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Razorfish: Social Influence Marketing Trends

Posted by Martin Kovac | Posted in Social Media | Posted on 27-01-2010

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If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing: