Featured Post

State of Search Marketing Survey 2012

SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. It is open to all marketing...

Read More

European Search Awards 2013

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

Tags: , , , ,

0

European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

State of Search Marketing Survey 2012

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 13-03-2012

Tags: , ,

0

SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
It will take less than 10 minutes to complete.

Infographic: The Evolution of Making Page 1

Posted by Martin Kovac | Posted in SEM | Posted on 21-09-2011

Tags: ,

0

Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
Here you have wonderful infographic:

The Evolution of Making Page 1 [INFOGRAPHIC]
Source: The Evolution of Making Page 1 [INFOGRAPHIC]