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Infographic: Google’s 15-Years in the Making

When Larry Page and Sergey Brin built a search engine named BackRub at Stanford in 1996, no one could have guessed just how successful their project was about to become. People at Silver Oak Online Casinos came with this robust infographic on Google’s 15-Years in the Making:

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European Search Awards 2013

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

European Search Awards 2012

Posted by Martin Kovac | Posted in CEE, Online advertising, SEM | Posted on 24-04-2012

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With a lot of joy I promote this wonderful European activity of Manual Link Building, SEMPO, SEOhosting and SAScon.

They are launching the European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe.

There are 17 free to enter categories for campaigns, software, use of search. I`m very proud to be one of the members of the judging panel.

The timetable for the awards is:

  • 4th of May – Deadline for all entries
  • 16th of May – Judging session
  • 21st of May – Shortlists announced
  • 5th of July – Awards ceremony
  • I encourage everyone to participate.

    Infographic: Social Media vs Search Marketing

    Posted by Martin Kovac | Posted in PPC advertising, Social Media | Posted on 26-03-2012

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    Social media and search marketing are becoming more and more linked. Nowadays it is a must for marketer to employ both.

    MDG Advertising came with nice infographic of marketing battle between Social media vs Search marketing. The winning strategy is to use both simultaneously.

    State of Search Marketing Survey 2012

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 13-03-2012

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    SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

    It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

    The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

    SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

    The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
    It will take less than 10 minutes to complete.

    Infographic: The Future of Paid Search

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 08-02-2012

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    Do you ever wonder how big is paid search compared to the other offline advertising channels?
    Paid search is bigger than Radio, Outdoor or Cinema advertising.

    TV advertising is still number one advertising channel, but online advertising is slowly catching up.

    More info on infographic created by people at KISSmetrics:

    Infographic: Breaking Down Google`s 2011 Revenues

    Posted by Martin Kovac | Posted in Online advertising, PPC advertising | Posted on 27-01-2012

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    Would you like to know the top 10 industries that spent the most money on Google advertising in 2011?

    Top 10 industries that spent the most on Google ads in 2011 (analyzed by WordStream):

    1. Finance & Insurance – $4.0 Billion
    2. Retailers & General Merchandise – $2.8 Billion
    3. Travel & Tourism – $2.4 Billion
    4. Jobs & Education – $2.2 Billion
    5. Home & Garden— $2.1 Billion
    6. Computer & Consumer Electronics – $2.0 Billion
    7. Vehicles – $2.0 Billion
    8. Internet & Telecommunications – $1.7 Billion
    9. Business & Industrial – $1.6 Billion
    10. Occasions & Gifts – $1.2 Billion

    Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues!

    WordStream, analyzed and summarized data into wonderful Google revenue infographic:

    Who are the Top 20 US Advertisers in Google?

    Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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    Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


    Source: AdAge

    Revival in Display Advertising in Europe

    Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 22-09-2011

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    Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed to the powerful performance of Display.

    Search, which has been the catalyst of online advertising growth in recent years, increased 15.6% in the same period across the 25 markets measured.

    Online advertising market accelerating at a growth rate of 15.4% in 2010 – outperforming the overall European advertising market which grew 5.0% in the same period. Total online adspend was €17.7bn in 2010, compared to €15.3bn in 2009.

    Central and Eastern Europe markets now represent almost a tenth (9.8%) of the total.

    More information can be found on European Adex Report 2010.

    Infographic: The Evolution of Making Page 1

    Posted by Martin Kovac | Posted in SEM | Posted on 21-09-2011

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    Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
    Here you have wonderful infographic:

    The Evolution of Making Page 1 [INFOGRAPHIC]
    Source: The Evolution of Making Page 1 [INFOGRAPHIC]

    Infographic: 20 Most Expensive Keywords in Google AdWords

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 03-08-2011

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    WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords.

    Where Does Google Make Its Money? [ infographic ]