Facebook accounts for 44% of shared content. MySpace sharing has declined 27% from last year. AddThis came with this nice infographic:
Do you ever wonder how big is paid search compared to the other offline advertising channels?
Paid search is bigger than Radio, Outdoor or Cinema advertising.
TV advertising is still number one advertising channel, but online advertising is slowly catching up.
More info on infographic created by people at KISSmetrics:
Would you like to know the top 10 industries that spent the most money on Google advertising in 2011?
Top 10 industries that spent the most on Google ads in 2011 (analyzed by WordStream):
1. Finance & Insurance – $4.0 Billion
2. Retailers & General Merchandise – $2.8 Billion
3. Travel & Tourism – $2.4 Billion
4. Jobs & Education – $2.2 Billion
5. Home & Garden— $2.1 Billion
6. Computer & Consumer Electronics – $2.0 Billion
7. Vehicles – $2.0 Billion
8. Internet & Telecommunications – $1.7 Billion
9. Business & Industrial – $1.6 Billion
10. Occasions & Gifts – $1.2 Billion
Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues!
WordStream, analyzed and summarized data into wonderful Google revenue infographic:
Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:
Source: AdAge
Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed to the powerful performance of Display.
Search, which has been the catalyst of online advertising growth in recent years, increased 15.6% in the same period across the 25 markets measured.
Online advertising market accelerating at a growth rate of 15.4% in 2010 – outperforming the overall European advertising market which grew 5.0% in the same period. Total online adspend was €17.7bn in 2010, compared to €15.3bn in 2009.
Central and Eastern Europe markets now represent almost a tenth (9.8%) of the total.
More information can be found on European Adex Report 2010.
Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
Here you have wonderful infographic:
WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords.
![Where Does Google Make Its Money? [ infographic ]](http://www.wordstream.com/images/where-does-google-make-its-money.png)
Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.
A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.
You can find out more here.
Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.
The survey can be accessed at Econsultancy website:
Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.
The survey, which is relevant for advertisers and agencies, includes questions about:
- Search engine optimization (SEO / organic search)
- Paid search (pay-per-click or search engine advertising)
- Social media
- Search budgets
- Resources
To participate in this survey, just click on this link.
![The Evolution of Making Page 1 [INFOGRAPHIC]](http://www.searchenginejournal.com/wp-content/uploads/2011/09/20110909-SEJ-Making-Page1.jpg)