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Mouse vs Eye Tracking

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing? Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet...

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Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video:

Infographic: Real Time Bidding Ecosystem

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 07-01-2013

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If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment.

Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

 Real Time Bidding Ecosystem

Real Time Bidding Explained in 30 seconds

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 26-09-2011

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In the first generation of exchange model, advertisers were able to buy impressions in buckets of 1,000 through an auction-based – static bidding system.
Static bidding means that you are paying a flat or fixed average rate for each of the impressions in that bucket.

Real Time Bidding is dynamic bidding at the impression level. This means that an ad buyer, through the platform of their choice, can differentially value each individual opportunity to buy an ad impression in real time.

Here is the slideshare presentation of RTB in 30 seconds. Just hit the Play button and don`t forget to turn on your sound ☺