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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012

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Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.