martinkovac.com » research http://www.martinkovac.com Online marketing in Central Europe Thu, 02 Sep 2010 13:24:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Five technologies that will change your business http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/ http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/#comments Mon, 01 Mar 2010 16:18:17 +0000 Martin Kovac http://www.martinkovac.com/?p=129 Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:

You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

]]> http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/feed/ 0 Are people annoyed by Pre-Roll Ads? http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/ http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/#comments Fri, 05 Feb 2010 13:56:40 +0000 Martin Kovac http://www.martinkovac.com/?p=74

How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

]]> http://www.martinkovac.com/2010/02/05/are-people-annoyed-by-pre-roll-ads/feed/ 0