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Giving Presentations that Stick

In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question: “How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?” Dan reminds presenters to: 1. Be simple 2. Show something 3. Tease before you tell Watch...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

Five technologies that will change your business

Posted by Martin Kovac | Posted in Advertising | Posted on 01-03-2010

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Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:


You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Are people annoyed by Pre-Roll Ads?

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010

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How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.