Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
Full research analysis can be found on tubemogul`s website.