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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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Five technologies that will change your business

Posted by Martin Kovac | Posted in Advertising | Posted on 01-03-2010

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Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:


You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Razorfish: Social Influence Marketing Trends

Posted by Martin Kovac | Posted in Social Media | Posted on 27-01-2010

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If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing: