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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Five technologies that will change your business

Posted by Martin Kovac | Posted in Advertising | Posted on 01-03-2010

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Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:


You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Razorfish: Social Influence Marketing Trends

Posted by Martin Kovac | Posted in Social Media | Posted on 27-01-2010

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If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing: