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European Search Awards 2013

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

Infographic: Facebook Ads vs Google Display Network

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

facebook ads vs google ads

European Search Awards 2012

Posted by Martin Kovac | Posted in CEE, Online advertising, SEM | Posted on 24-04-2012

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With a lot of joy I promote this wonderful European activity of Manual Link Building, SEMPO, SEOhosting and SAScon.

They are launching the European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe.

There are 17 free to enter categories for campaigns, software, use of search. I`m very proud to be one of the members of the judging panel.

The timetable for the awards is:

  • 4th of May – Deadline for all entries
  • 16th of May – Judging session
  • 21st of May – Shortlists announced
  • 5th of July – Awards ceremony
  • I encourage everyone to participate.

    PPC Networks in Central and Eastern Europe

    Posted by Martin Kovac | Posted in CEE, Online advertising, PPC advertising | Posted on 03-01-2012

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    Dispelling the myth


    Despite the fact that the Central and Eastern Europe is a large and emerging market with regards to PPC Networks, there is still for some reason, a fear of these networks based on people’s bad experience’s in the past. Most of the fears are not really justified. As I am sure most of you are aware fraudulent clicks and such like is not something that can be blamed solely on CEE country’s, it is a wide spread problem within the industry that is slowly being solved.

    In this article we will cover just 9 CEE country’s. Slovakia, Poland, Hungary, Czech Republic, Romania, Bulgaria, Austria, Croatia and Serbia and the networks that cover these country’s.

    The general state of the Pay Per Click networks in these country’s is both good and improving and even though Google of course is the big boy, he is not a big as you think. With the language barriers, it has meant that there was space for others to join the search market.

    In the Czech Republic for example (The most mature PPC market in the region) besides Google you also have Seznam (search and context), and Etarget (context) , Facebook (context). The CZ market has a good growth of 10-15% , whereas it’s neighbor Slovakia has even better estimated growth of 15-20%, this is mainly due to Google, plus the growing impact of Facebook and some good product innovations on the part of Etarget.

    In Slovakia Etarget is without a doubt the biggest player when it comes to PPC (Local context) networks. But of course there are also a number of small players out there doing there part.

    As for Poland, which is the biggest market in the region, it will also look forward to growth in the region of 10-15%. The big players in Poland are Google, Adkontect, Facebook, Business click, and ARBO/smartkontext plus Etarget, which is slowly pushing it’s way into the Polish market. If on the other hand we head south and cross the Danube into Austria, we find a market place with high volume (360 MIL Eur 2010).

    PPC market in Austria is represented by Google (Search and Context), Ligatus (PremiumNet contextual network), Etarget (contextual), and Plista (Contextual PPC).

    The Bulgarian online market continues to grow at a rate of around 20-35% per year and even though the market is relatively consolidated on the side of the publisher, it is not on the side of the advertising. The infrastructure for advertisers is not standard, meaning that agencies tend to spend their money through an aggregator and not directly with the publishers. PPC in Bulgaria is represented by Google, Etarget, Facebook, Easy trader and Httpool, on top of these are also a few up and coming networks.

    On the other hand in Hungary the online advertising market, with it’s overall growth of around of 7-15%, and a 16% share in total advertising spending, used over 100 Mil Eur on online spending in 2010. The local Hungarian PPC market is represented by Google (search), Etarget (context), Facebook (context) and CT Network (as a very minor context network). Estimated PPC market growth is in range 10-15%. Etarget is unquestionably the dominant contextual PPC network on the market.

    Croatian online market is achieving bigger importance in the media and has a good mix of companies. The structure of the market has been become more standard in the past 2-3 years. Total online spending (according to IAB) was EUR 18,1 million in 2010. Growth of the market is expected to be around 15-25% in 2011. Google is the key search player and has a visible context network on the Croatian PPC market, while Etarget is a strong context PPC provider, Facebook is gaining ground and XClaim is the local intext PPC provider.

    As for Serbia, well online advertising is still weak but rapidly growing around 30-40% over the past 4 years. The structure of the market has become a little more standard in terms of infrastructure. In the past 2-3 years major agencies have created digital departments, e-shops have become a standard distribution channel. The local IAB branch was created . The Serbian PPC market consists of Google ( search and partially context), Etarget (key context PPC player), Facebook (contextual PPC player), and Httpool (PPC and display player).

    Romania’s online market has been subject to frequent changes on the media side (changing ownership, changing networks). But this will eventually lead to a more transparent structure which will be good for everyone in the long run. It is still a fast growing market, up in the 25-35% range regarding yearly online spending growth. The importance of standard media agencies is not so strong here as it is in other markets. The Romanian PPC market is populated by Google (key search player and partially context), Etarget (context PPC player), Facebook (growing contextual PPC player), Arbocontext (intextPPC) and few small single publisher solutions such as Neogen, Beyond interactive andTraficdublu.

    As you can see the state of the PPC market in CEE is alive and well and doing very nicely. This is still a growing market and with at least 35 mil English speaking people buying online, it is without a doubt the potential market place for advertisers in the next couple of years. It is an ideal market for western EU e-shop’s to be displaying there goods.

    2011 State of Search Engine Marketing – Survey

    Posted by Martin Kovac | Posted in Contextual advertising, Online advertising, PPC advertising, SEM, Social Media | Posted on 01-03-2011

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    Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

    The survey can be accessed at Econsultancy website:

    Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.

    The survey, which is relevant for advertisers and agencies, includes questions about:
    – Search engine optimization (SEO / organic search)
    – Paid search (pay-per-click or search engine advertising)
    – Social media
    – Search budgets
    – Resources

    To participate in this survey, just click on this link.

    Paid Search vs Display Advertising

    Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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    eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

    The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

    More information can be found on eMarketer website.