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Infographic: 20 Most Expensive Keywords in Google AdWords

WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords. © 2011 WordStream, Inc.

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Infographic: Email Marketing Cheat Sheet

Posted by Martin Kovac | Posted in Email marketing | Posted on 28-10-2013

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By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permisson-based marketing communications through email.

Below you can find interesting infographic from Marketo that could help you improve your email marketing strategy.

Email Marketing Cheat Sheet Infographic

Brought to you by Email Marketing Software by Marketo

Digital Advertising Ecosystem

Posted by Martin Kovac | Posted in Online advertising | Posted on 30-09-2013

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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.

Mark Dye from B2B marketing platform Bizo describes the relationship between:

  • advertisers,
  • publishers,
  • agency media planners,
  • third party ad networks
  • third party audience networks.
  • Infographic: Marketing Agency of the Future

    Posted by Martin Kovac | Posted in Online advertising | Posted on 18-03-2013



    The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

    Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:


    SlideShare: Digital Strategy Toolbox

    Posted by Martin Kovac | Posted in Online advertising | Posted on 23-11-2012

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    I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul :)

    It is a must read for all online marketers.

    After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.

    Some tools are available only in US, but european marketers can get some good inspiration as well:

    Visualization: Difference between Inbound and Outbound Marketing

    Posted by Martin Kovac | Posted in Online advertising | Posted on 14-04-2011

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    I muss confess HubSpot is one of my favorite internet marketing blogs that I read on a regular basis.

    They came with really nice visualization of Outbound vs Inbound marketing:

    If you don`t have HubSpot blog in your RSS reader, I encourage you to add them.

    Inbound Marketing University – 16 Training Courses

    Posted by Martin Kovac | Posted in Email marketing, Measurement, Online advertising, PPC advertising, SEM, Social Media | Posted on 24-05-2010

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    HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

    If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

    Below you can watch all training courses:

    Inbound Marketing University Certification Program

    1: How to Blog Effectively for Business

    Professors: Ann Handley & Mack Collier, MarketingProfs

    2: SEO Crash Course to Get Found
    Professor: Lee Odden, TopRank Online Marketing

    3: Social Media and Building Community
    Professor: Chris Brogan, New Marketing Labs

    4: Successful Business Uses for Facebook and LinkedIn
    Professor: Elyse Tager, Silicon Valley American Marketing Association

    5: Viral Marketing and World Wide Raves
    Professor: David Meerman Scott, author of New Rules of Marketing & PR and
    World Wide Rave

    6: Advanced SEO Tactics: On Beyond Keyword Research
    Professor: Rand Fishkin, SEOmoz

    7: Calls to Action and Landing Page Best Practices

    Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

    8: Inbound Lead Nurturing

    Professor: Brian Carroll, MECLABS, InTouch

    9: Successful Email Marketing

    Professor: Eric Groves, Constant Contact

    10: PR for Inbound Marketing
    Professor: Todd Defren, SHIFT Communications

    11: Twitter for Business

    Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

    12: Advanced Marketing Analytics

    Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

    13: Passion-Inspired Video & Other Creative Content

    Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

    14: Social Media for Big Business

    Professor: Paula Berg, Southwest Airlines, Linhart PR

    15: Internet Marketing Comprehensive Review
    Professor: Mitch Joel, author of Six Pixels of Separation

    16: Midway Inbound Marketing Review

    Professor: Mike Volpe, HubSpot