martinkovac.com » Online advertising

Inbound Marketing University – 16 Training Courses

Martin Kovac — Mon, 24 May 2010 12:01:11 +0000

HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing

3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs

4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association

5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz

7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Professor: Eric Groves, Constant Contact

10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications

11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR

15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot

US marketers still rely on CTR

Martin Kovac — Thu, 20 May 2010 13:47:57 +0000

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.

Is Social Ad the next generation of online advertising?

Martin Kovac — Wed, 10 Mar 2010 13:04:02 +0000

As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.

This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.

Seth Goldstein`s presentation from 2010 IAB Annual Leadership Meeting can be seen on SlideShare.

Are contextual ads part of display advertising?

Martin Kovac — Mon, 18 Jan 2010 06:07:29 +0000

Contextual ads are closer to display ads that to search ads. Forrester Research decided
to break down status quo and removed contextual ads from the search bucket.
Here is the reason, why they did it:

I would add one other reason.
Role of contextual ad is to back up the search process. Provide more information about a product or service.
Contextual ads are often more branding type of advertising, than direct response advertising.
This is the reason they are closer to display advertising.

Contextual ads should have 26% share from display advertising in 2010.
Here is the Forrester`s forecast from 2009 till 2014.

Forrester`s – US Interactive Marketing Forecast, 2009 to 2014 can be found here.