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Summary of Cannes Lions Winners

Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Here is a small presentation of 2012 winners. Cannes Lions 2012 View more presentations from Daniele Fiandaca

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Neuromarketing study: Social Media vs TV

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 20-04-2010

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NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.

Top findings are:

* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TV

source: PR Newswire

You can see tested commercial “VISA – Trip For Life,” in video below:

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.

Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

Why a Baby’s Laugh Will Make You Buy

Posted by Martin Kovac | Posted in Advertising | Posted on 22-02-2010

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Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.

To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.

The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.

The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.

Others that followed were:
an ATM dispensing cash,
a steak sizzling on a grill,
a soda being popped and poured.

You can read more details on Martin Lindstrom`s website or watch this video:

I recommend reading Buyology to all marketers, who want to know more about neuromarketing.