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Infographic: Is Content Marketing Traditional Advertising’s New Riva

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and...

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Mobile to Rule All of Us

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013

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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans“Mobile is eating the world” would be your mantra.

Infographic: The Evolution of Mobile Phones As Marketing Tools

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 17-09-2012

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Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools

Infographic: Mobile Travel Trends

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 06-08-2012

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Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.

Mobile Advertising

source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report

Infographic: The Rise of Mobile

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 20-07-2012

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Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:

  • There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
  • China and India account for 30% of this growth
  • Mobile ad spending accounted for $3.3 billion in 2011
  • There are over 1.2 Billion mobile web users worldwide
  • In the US, 25% of internet users are mobile only
  • 8 trillion text messages were sent in 2011
  • Infographic: Are Small Businesses Ready for Mobile?

    Posted by Martin Kovac | Posted in Study | Posted on 04-05-2012

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    What are top 2 motivations or hurdles for SMB`s in Mobile? Web.com asked 500 small business owners and came with this nice infographic:

    New Ad Formats for Brand Marketing Across Mobile Devices

    Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012

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    The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

    Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

    The winning Mobile Rising Star ad concepts are:

    To download a PDF of all the Mobile Rising Stars winners, click here.

    Five Ways Mobile Devices Have Changed the Way People Consume Media

    Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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    Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

    You can also watch short video about these findings: