Solve Media has created an ad unit for the so-called captcha unit, where users have to retype short phrases to show they are not robots. Instead of inputting a random phrase, users will be asked to type in a short ad message, such as “Browse Safe”. In a long time, very innovative approach...
If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans – “Mobile is eating the world” would be your mantra.
Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.
The Evolution of Mobile Phones As Marketing Tools
Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.
source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report
Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:
The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.
Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.
The winning Mobile Rising Star ad concepts are:
To download a PDF of all the Mobile Rising Stars winners, click here.