Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013
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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans – “Mobile is eating the world” would be your mantra.
Posted by Martin Kovac | Posted in Mobile marketing | Posted on 17-09-2012
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Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools
Posted by Martin Kovac | Posted in Mobile marketing | Posted on 06-08-2012
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Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.
source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report
Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 20-07-2012
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Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:
There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
China and India account for 30% of this growth
Mobile ad spending accounted for $3.3 billion in 2011
There are over 1.2 Billion mobile web users worldwide
In the US, 25% of internet users are mobile only
8 trillion text messages were sent in 2011

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012
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The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.
Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.
The winning Mobile Rising Star ad concepts are:

To download a PDF of all the Mobile Rising Stars winners, click here.