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Mouse vs Eye Tracking

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing? Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet...

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Infographic: Crossing the Digital Divide

Posted by Martin Kovac | Posted in Study | Posted on 28-08-2013

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For the first time, US adults are spending more time on their computer, phone and tablet than any other device.

KISSmetrics shared infographic how US adults spent more time viewing media on digital devices, more that any other form.

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Crossing the Digital Divide - Infographic
Source: Crossing the Digital Divide – Infographic

Infographic: Which Infographic Should You Use?

Posted by Martin Kovac | Posted in Uncategorized | Posted on 15-07-2013

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There’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

The right kind of infographic should match your data to your narrative and ensure people take away your message after reading it.

NeoMam Studios created this flowchart below to help you decide which infographic to use:

Infographic

Infographic: Explanation of Facebook`s EdgeRank

Posted by Martin Kovac | Posted in Social Media | Posted on 12-07-2013

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EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed.

This algorithm can be understood as: the sum of Edges, each Edge is made up of

  1. Affinity
  2. Weight
  3. Time Decay

PostRocket explained EdgeRank on this nice infographic:

EdgeRank

Infographic: Geosocial Universe 3.0

Posted by Martin Kovac | Posted in Social Media | Posted on 12-02-2013

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JESS3 came with the geosocial universe infographic, which features key user and mobile statistics for major social media platforms:

Geosocial Universe

Infographic: The Cost of Poor Website Performance

Posted by Martin Kovac | Posted in Study | Posted on 21-01-2013

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Slow load times aren`t just a minor annoyance. They`re a major burden to your site`s traffic and conversion, driving up bounce rates and turning visitors off your brand.

This infographic from SmartBear can inspire your conversion optimization plans for 2013:

The Cost of Poor Website Performance

Infographic: What Works for Social Sharing: B2B vs B2C

Posted by Martin Kovac | Posted in Social Media | Posted on 16-10-2012

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Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it.

A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics, showed on this this infographic, what they have learned about social sharing best practices with focus on B2B vs. B2C comparison.


What Works for Social Sharing - Infographic



Compendium – The Content Marketing Platform

Infographic: The Evolution of Digital Advertising

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2012

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I`ve seen many “The evolution of something” infographics. This one from PointRoll is about evolution of digital advertising.
From Photoshop launch in 1990 till Pinterest launch as a content curation site in 2012.

Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

Infographic: The Evolution of Mobile Phones As Marketing Tools

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 17-09-2012

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Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools

Infographic: Social Strategy Roadmap

Posted by Martin Kovac | Posted in Social Media | Posted on 04-09-2012

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How to overcome the obstacles that stop progress for success? Social Media Explorer were inspired by a presentation of Nick Westergaard’s Time, Talent and Terror talk in Minneapolis. They created this lovely infographic. At the bottom of this page, you can find Nick`s presentation.