We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change...
For the first time, US adults are spending more time on their computer, phone and tablet than any other device.
KISSmetrics shared infographic how US adults spent more time viewing media on digital devices, more that any other form.
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Source: Crossing the Digital Divide – Infographic
There’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
The right kind of infographic should match your data to your narrative and ensure people take away your message after reading it.
NeoMam Studios created this flowchart below to help you decide which infographic to use:
EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed.
This algorithm can be understood as: the sum of Edges, each Edge is made up of
PostRocket explained EdgeRank on this nice infographic:
JESS3 came with the geosocial universe infographic, which features key user and mobile statistics for major social media platforms:
Slow load times aren`t just a minor annoyance. They`re a major burden to your site`s traffic and conversion, driving up bounce rates and turning visitors off your brand.
This infographic from SmartBear can inspire your conversion optimization plans for 2013:
Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it.
A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics, showed on this this infographic, what they have learned about social sharing best practices with focus on B2B vs. B2C comparison.
I`ve seen many “The evolution of something” infographics. This one from PointRoll is about evolution of digital advertising.
From Photoshop launch in 1990 till Pinterest launch as a content curation site in 2012.
Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:
Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.
The Evolution of Mobile Phones As Marketing Tools
How to overcome the obstacles that stop progress for success? Social Media Explorer were inspired by a presentation of Nick Westergaard’s Time, Talent and Terror talk in Minneapolis. They created this lovely infographic. At the bottom of this page, you can find Nick`s presentation.
