The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.”
Five new principles:
1. Move to a viewable...
Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:
When Larry Page and Sergey Brin built a search engine named BackRub at Stanford in 1996, no one could have guessed just how successful their project was about to become.
People at Silver Oak Online Casinos came with this robust infographic on Google’s 15-Years in the Making:
Google catalog app aggregates the worlds leading brands and retailers such Neiman Marcus, Williams-Sonoma, Sephora, Urban Outfitters, Macys under one tablet screen.
Provides an interactive shopping experience that could deliver Google a whole new revenue stream.
