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Razorfish: Social Influence Marketing Trends

If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing: Social Influence Marketing Trends View more presentations from shivsingh.

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Infographic: Breaking Down Google`s 2011 Revenues

Posted by Martin Kovac | Posted in Online advertising, PPC advertising | Posted on 27-01-2012

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Would you like to know the top 10 industries that spent the most money on Google advertising in 2011?

Top 10 industries that spent the most on Google ads in 2011 (analyzed by WordStream):

1. Finance & Insurance – $4.0 Billion
2. Retailers & General Merchandise – $2.8 Billion
3. Travel & Tourism – $2.4 Billion
4. Jobs & Education – $2.2 Billion
5. Home & Garden— $2.1 Billion
6. Computer & Consumer Electronics – $2.0 Billion
7. Vehicles – $2.0 Billion
8. Internet & Telecommunications – $1.7 Billion
9. Business & Industrial – $1.6 Billion
10. Occasions & Gifts – $1.2 Billion

Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues!

WordStream, analyzed and summarized data into wonderful Google revenue infographic:

Who are the Top 20 US Advertisers in Google?

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


Source: AdAge

Infographic: Google’s 15-Years in the Making

Posted by Martin Kovac | Posted in Online advertising | Posted on 02-09-2011

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When Larry Page and Sergey Brin built a search engine named BackRub at Stanford in 1996, no one could have guessed just how successful their project was about to become.

People at Silver Oak Online Casinos came with this robust infographic on Google’s 15-Years in the Making:

Have You Seen Google Catalogs Tablet App?

Posted by Martin Kovac | Posted in Online advertising | Posted on 31-08-2011

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Google catalog app aggregates the worlds leading brands and retailers such Neiman Marcus, Williams-Sonoma, Sephora, Urban Outfitters, Macys under one tablet screen.

Provides an interactive shopping experience that could deliver Google a whole new revenue stream.

See for your self:

The Year 2000: Who is The Real Google Guru?

Posted by Martin Kovac | Posted in Online advertising | Posted on 05-08-2011

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Can you guess who is the real Google guru? In the year 2000, Google Co-Founder appeared on TV Game Show: “To Tell The Truth”.

Four judges were deceived and selected fake Google guru to be Co-Founder of Google. Definitely worth seeing :)

Google – “Don’t Be Evil” video

Posted by Martin Kovac | Posted in PPC advertising | Posted on 07-09-2010

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Google’s Acquisition Appetite

Posted by Martin Kovac | Posted in Study | Posted on 02-09-2010

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Google Acquisitions.

Research by Scores.org

Learn How Google Works

Posted by Martin Kovac | Posted in SEM | Posted on 21-07-2010

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How Google Works.

Infographic by the Pay Per Click Blog