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Six Most Transformative Trends in Online Marketing

Anthony Ha, Adweek tech reporter, wrote article about six most transformative trends in online marketing, which are: The death of the click through The merging of mobile and desktop The persistence of supercookies The beginnings of ad-tech consolidation The rise of HTML5 The value of specialized content I...

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Infographic: Explanation of Facebook`s EdgeRank

Posted by Martin Kovac | Posted in Social Media | Posted on 12-07-2013

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EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed.

This algorithm can be understood as: the sum of Edges, each Edge is made up of

  1. Affinity
  2. Weight
  3. Time Decay

PostRocket explained EdgeRank on this nice infographic:

EdgeRank

Facebook Reached 1 Billion Monthly Active Users

Posted by Martin Kovac | Posted in Social Media, Uncategorized | Posted on 05-10-2012

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Facebook reached 1 billion monthly active users on September 14 at 12.45 PM Pacific time.

Since Facebook was launched, there has been:
• Over 1.13 trillion likes
140.3 billion friend connections
219 billion photos uploaded
17 billion location-tagged posts, including check-ins
62.6 million songs have been played 22 billion times – that’s about 210,000 years of music

Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

Infographic: 64 Facebook Marketing Techniques

Posted by Martin Kovac | Posted in Social Media | Posted on 08-09-2011

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Maria Peagler, the founder of Social Media Online Classes, listed 64 marketing techniques in eight Facebook feature categories.
Mix those techniques and make the best marketing cocktail for your company:

Infographic: Are We Obsessed with Facebook?

Posted by Martin Kovac | Posted in Social Media | Posted on 21-01-2011

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Facebook has 500 million active users, half of them log in on a daily basis.
70% of the Facebook users are based outside the USA.
Online Schools came with Obsessed with Facebook visualization:

Infographic: Facebook vs Twitter Demographics 2010

Posted by Martin Kovac | Posted in Social Media | Posted on 28-12-2010

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Digital Surgeons created great infographic showing the breakdown of the 2010 social demographics on Facebook and Twitter: