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Online Ad Spending in CEE

Marta Klepka, International Marketing Director from Gemius, shared her presentation from webit conference, which was held in Sofia: Do You CEE? The internet and online advertising market in Central and Eastern Europe. As you can see on the first screenshot, Russia is the clear leader in online ad...

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Six Valentine’s resolutions for online marketer

Posted by Martin Kovac | Posted in Contextual advertising, Display advertising, Online advertising, PPC advertising | Posted on 11-02-2010

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I should:

1. create and launch Valentine’s specific ad copy
2. research and add keywords related to Valentine`s day
3. don’t forget to use call to action keywords
4. create themed landing page
5. surprise customers with a gift
6. turn off Valentine’s campaign on Monday

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