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The Seven Types of Effective Retargeting

Retargeting is the process of identifying an individual, who has done something you have defined, in order to determine who to target with an ad. People at Chango came with great summary of 7 types of effective retargeting: Retargeting off-site events – add new customers to your funnel who have...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: