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Infographic: How Marketers Currently Measure ROI

Do you know where are all advertising budgets spent in USA? Which metrics are the most effective to evaluate marketing ROI? What online analytics tools do marketers use? Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: