martinkovac.com » Advertising

The History Of Marketing Channels

Martin Kovac — Mon, 16 Aug 2010 07:44:08 +0000

Neuromarketing explained in 49 seconds

Martin Kovac — Wed, 24 Mar 2010 14:10:08 +0000

If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

Five technologies that will change your business

Martin Kovac — Mon, 01 Mar 2010 16:18:17 +0000

Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:

You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Why a Baby’s Laugh Will Make You Buy

Martin Kovac — Mon, 22 Feb 2010 10:55:41 +0000

Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.

To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.

The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.

The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.

Others that followed were:
an ATM dispensing cash,
a steak sizzling on a grill,
a soda being popped and poured.

You can read more details on Martin Lindstrom`s website or watch this video:

I recommend reading Buyology to all marketers, who want to know more about neuromarketing.

CEE Internet Markets in 2009

Martin Kovac — Wed, 13 Jan 2010 13:45:18 +0000

What is the internet penetration in Central and Eastern Europe?

What are the online ad spends per user in CEE?

Who are the main players on the local market?

Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of Central and Eastern Europe Markets 2009″.

You can dowload pdf after filling a small formular here.