Martin Kovac » Advertising

Infographic: Advertising from 4000BC till 2012

Martin Kovac — Thu, 10 Nov 2011 12:31:36 +0000

Do you ever wonder, what did the first ad look like?

This Infographic from CopperBridge Media, describes the progression of advertising methodology and medium from its early stages.

Thx for the inspirationMartin Michalik

Infographic: How Agencies Allocate Online Media Budgets

Martin Kovac — Wed, 15 Jun 2011 09:19:35 +0000

Did you know?

Search advertising accounts for 46% of all online spending! Display just 24%.

Top 10 US online ad properties reach more than 72% of Americans who use internet.

10% of online spending will be used to advertise on social networks.

Newspapers and TV still dominate global ad spending in 2011.

Source: Mashable

Infographic: Is Content Marketing Traditional Advertising’s New Rival?

Martin Kovac — Thu, 19 May 2011 09:55:08 +0000

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content marketers at MarketingProfs and Junta42!

Content Marketing

Are Super Bowl XLV Commercials Worth It?

Martin Kovac — Mon, 07 Feb 2011 17:04:00 +0000

More than 106 million people watched the New Orleans Saints’ victory over Indianapolis in the Super Bowl.

Fox was charging about $3 million for 30 seconds of ad time during Super Bowl XLV.
Is this advertising bonanza worth it for advertisers?

Watch all Super Bowl commercials on Ad Blitz channel and decide for yourself.

Lessons learned from MarketingExperiments

Martin Kovac — Wed, 29 Dec 2010 14:20:36 +0000

Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:

LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns

If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.

The History Of Marketing Channels

Martin Kovac — Mon, 16 Aug 2010 07:44:08 +0000

source: Dream Systems Media Blog

Neuromarketing explained in 49 seconds

Martin Kovac — Wed, 24 Mar 2010 14:10:08 +0000

If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

Five technologies that will change your business

Martin Kovac — Mon, 01 Mar 2010 16:18:17 +0000

Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:

You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Why a Baby’s Laugh Will Make You Buy

Martin Kovac — Mon, 22 Feb 2010 10:55:41 +0000

Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.

To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.

The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.

The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.

Others that followed were:
an ATM dispensing cash,
a steak sizzling on a grill,
a soda being popped and poured.

You can read more details on Martin Lindstrom`s website or watch this video:

I recommend reading Buyology to all marketers, who want to know more about neuromarketing.

CEE Internet Markets in 2009

Martin Kovac — Wed, 13 Jan 2010 13:45:18 +0000

What is the internet penetration in Central and Eastern Europe?

What are the online ad spends per user in CEE?

Who are the main players on the local market?

Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of Central and Eastern Europe Markets 2009″.

You can dowload pdf after filling a small formular here.