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Which Online Performance Metrics Matter Most in US?

“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance” said Ramsey, eMarketer CEO and co-founder. Currently US marketer rely on CTR, Traffic to website, Lead generation...

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Facebook Reached 1 Billion Monthly Active Users

Posted by Martin Kovac | Posted in Social Media, Uncategorized | Posted on 05-10-2012

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Facebook reached 1 billion monthly active users on September 14 at 12.45 PM Pacific time.

Since Facebook was launched, there has been:
• Over 1.13 trillion likes
140.3 billion friend connections
219 billion photos uploaded
17 billion location-tagged posts, including check-ins
62.6 million songs have been played 22 billion times – that’s about 210,000 years of music

Infographic: The Evolution of Digital Advertising

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2012

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I`ve seen many “The evolution of something” infographics. This one from PointRoll is about evolution of digital advertising.
From Photoshop launch in 1990 till Pinterest launch as a content curation site in 2012.

Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

Infographic: The Evolution of Mobile Phones As Marketing Tools

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 17-09-2012

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Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools

Infographic: Social Strategy Roadmap

Posted by Martin Kovac | Posted in Social Media | Posted on 04-09-2012

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How to overcome the obstacles that stop progress for success? Social Media Explorer were inspired by a presentation of Nick Westergaard’s Time, Talent and Terror talk in Minneapolis. They created this lovely infographic. At the bottom of this page, you can find Nick`s presentation.

The Power of LinkedIn for Busy Executives

Posted by Martin Kovac | Posted in Social Media | Posted on 15-08-2012

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SalesChaosTV anchors @Todd Schnick and @Dan Waldschmidt advice busy executives, how to participate and utilize their LinkedIn profiles:

Infographic: Which Languages Matter Most Online?

Posted by Martin Kovac | Posted in Online advertising, Study | Posted on 07-08-2012

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Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages:

  • To reach 80% of the world`s total online population, you need at least 12 languages.
  • English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power.
  • Chinese connect you to 22.7% of the people on the web, but only 6.1% of web-based economic opportunity.

  • Owly Images

    Infographic: Mobile Travel Trends

    Posted by Martin Kovac | Posted in Mobile marketing | Posted on 06-08-2012

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    Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.

    Mobile Advertising

    source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report

    Infographic: The Rise of Mobile

    Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 20-07-2012

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    Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:

  • There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
  • China and India account for 30% of this growth
  • Mobile ad spending accounted for $3.3 billion in 2011
  • There are over 1.2 Billion mobile web users worldwide
  • In the US, 25% of internet users are mobile only
  • 8 trillion text messages were sent in 2011
  • Summary of Cannes Lions Winners

    Posted by Martin Kovac | Posted in Advertising | Posted on 13-07-2012

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    Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Here is a small presentation of 2012 winners.

    Cannes Lions 2012
    View more presentations from Daniele Fiandaca