Inbound Marketing University – 16 Training Courses
May 24th
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs
2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing
3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs
4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association
5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz
7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch
9: Successful Email Marketing
Professor: Eric Groves, Constant Contact
10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications
11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies
12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0
13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!
14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR
15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation
16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot
US marketers still rely on CTR
May 20th
A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
Social media measurement (video)
May 12th
Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs
Return On Influence: Cold Metrics & Warm Metrics
Giving Presentations that Stick
Apr 27th
In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question:
“How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?”
Dan reminds presenters to:
1. Be simple
2. Show something
3. Tease before you tell
Watch the video below or checkout the transcripts on the Fast Company website.
Neuromarketing study: Social Media vs TV
Apr 20th
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TVsource: PR Newswire
You can see tested commercial “VISA – Trip For Life,” in video below:
Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.
Nokia – Conversation is the new Conversion
Apr 13th
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
Conversational Marketing
View more presentations from Arto Joensuu.
Is the time of exposure the new metric for display advertising?
Mar 30th
Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric.
French company called Alenty created this technology. You can see live demo of their technology here.
If I were to buy banner advertising on CPM basis, I would definitely appreciate dwell rate time discounter, or to be billed based on the time of exposure.
Neuromarketing explained in 49 seconds
Mar 24th
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.
Study: Scrolling and Attention on the Website
Mar 22nd
Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:
“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than half a second).”
Key findings are:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
I recommend to read all about this study on Jacob Nielsen’s Alertbox.
Display advertising is still effective in Europe
Mar 17th
We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior?
comScore released a new study examining the effects of display advertising in Europe.
The following results were observed when comparing the behavior of Internet users exposed to display ads with that of a comparable set of users who did not see the ads:
- Visitation to the advertiser’s web site rose by 72% on average
- Likelihood of consumers conducting a trademark search query using the advertiser’s branded terms increased by 94% on average.
“The results of these initial ad effectiveness studies we’ve conducted in Europe are rather provocative,” said Mike Shaw, comScore Director of Marketing Solutions. “They not only demonstrate a clear view-through value of online ads independent of Internet users clicking on the ads, but the resulting lifts in behaviour substantially outperform what we’ve seen in the U.S.”
