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LinkedIn training in Bratislava!?

Chris Brown, who works at LinkedIn, shared video documenting real life at LinkedIn in Europe. Did you know, LinkedIn trained clients how to use recruiting tool and it took place in Bratislava?! Watch for yourself:

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Infographic: How Marketers Currently Measure ROI

Posted by Martin Kovac | Posted in Measurement | Posted on 14-11-2011

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Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?

Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:

Infographic: Advertising from 4000BC till 2012

Posted by Martin Kovac | Posted in Advertising | Posted on 10-11-2011

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Do you ever wonder, what did the first ad look like?

This Infographic from CopperBridge Media, describes the progression of advertising methodology and medium from its early stages.


Thx for the inspirationMartin Michalik

LinkedIn Financial Results for Q3 2011

Posted by Martin Kovac | Posted in Social Media | Posted on 08-11-2011

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Here are some highlights:

  • Revenue for the third quarter was $139.5 million, an increase of 126% compared to $61.8 million for the third quarter of 2010
  • Net loss for the third quarter was $1.6 million, compared to net income of $4.0 million for the third quarter of 2010
  • Adjusted EBITDA for the third quarter was $24.7 million, or 18% of revenue, compared to $11.1 million for the third quarter of 2010, or 18% of revenue
  • Members grew to 131.2 million, an increase of 63% from the third quarter of 2010
  • Illustration: Apple’s Siri in a Year from Now

    Posted by Martin Kovac | Posted in Uncategorized | Posted on 03-11-2011

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    Illustration from DogHouseDiaries might seem just funny, but on the other hand it does have a point ☺

    LinkedIn training in Bratislava!?

    Posted by Martin Kovac | Posted in Social Media | Posted on 28-10-2011

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    Chris Brown, who works at LinkedIn, shared video documenting real life at LinkedIn in Europe.

    Did you know, LinkedIn trained clients how to use recruiting tool and it took place in Bratislava?!

    Watch for yourself:


    Six Most Transformative Trends in Online Marketing

    Posted by Martin Kovac | Posted in Online advertising | Posted on 24-10-2011

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    Anthony Ha, Adweek tech reporter, wrote article about six most transformative trends in online marketing, which are:

  • The death of the click through
  • The merging of mobile and desktop
  • The persistence of supercookies
  • The beginnings of ad-tech consolidation
  • The rise of HTML5
  • The value of specialized content

  • I recommend to read the whole AdWeek article.

    Online Checkout – In Real Life

    Posted by Martin Kovac | Posted in Measurement | Posted on 20-10-2011

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    Shopping online is meant to be easy. Watch funny video, where your customers are “checking out” with Google Analytics.

    KPCB Internet Trends 2011

    Posted by Martin Kovac | Posted in Study | Posted on 19-10-2011

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    This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
    I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

    KPCB Internet Trends (2011)

    What is the Share of Eastern Europe on World Online Ad Speding?

    Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-10-2011

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    Eastern Europe, according to eMarketer, accounts for 2.7% of world online ad spending in 2010.

    North America will continue to draw the greatest share of online advertising spending of any region, with over 40% of the worldwide total. Western Europe’s share of online spending will decline as emerging markets in Asia-Pacific, Latin America and Eastern Europe up spending.



    Source: eMarketer

    Infographic: Comparison of the Top Three Search Engines

    Posted by Martin Kovac | Posted in Study | Posted on 12-10-2011

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    Google owns the major share of US search traffic. Can search combo of Bing and Yahoo make any harm in the near future?

    Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]” border=”0″ /></a><br />Source: <a href=Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]