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Infographic: Which Languages Matter Most Online?

Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages: To reach 80% of the world`s total online population, you need at least 12 languages. English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power. Chinese connect...

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Infographic: Geosocial Universe 3.0

Posted by Martin Kovac | Posted in Social Media | Posted on 12-02-2013

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JESS3 came with the geosocial universe infographic, which features key user and mobile statistics for major social media platforms:

Geosocial Universe

Infographic: The Cost of Poor Website Performance

Posted by Martin Kovac | Posted in Study | Posted on 21-01-2013

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Slow load times aren`t just a minor annoyance. They`re a major burden to your site`s traffic and conversion, driving up bounce rates and turning visitors off your brand.

This infographic from SmartBear can inspire your conversion optimization plans for 2013:

The Cost of Poor Website Performance

Infographic: Facebook Ads vs Google Display Network

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

facebook ads vs google ads

Infographic: Real Time Bidding Ecosystem

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 07-01-2013

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If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment.

Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

 Real Time Bidding Ecosystem

What Does Acronym LEADERS Stand For?

Posted by Martin Kovac | Posted in Study | Posted on 04-01-2013

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Deepak Chopra shared on Linkedin inspiring article: The Conscious Lifestyle: The Soul of Leadership.

Here are seven skills that fit a conscious leader, organized into the acronyms LEADERS:
L = Look and listen.
E = Emotional bonding.
A = Awareness.
D = Doing.
E = Empowerment.
R = Responsibility.
S = Synchronicity.

LEADERS

SlideShare: Digital Strategy Toolbox

Posted by Martin Kovac | Posted in Online advertising | Posted on 23-11-2012

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I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul :)

It is a must read for all online marketers.

After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.

Some tools are available only in US, but european marketers can get some good inspiration as well:

Infographic: Number One Dream Jobs by Country

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 20-11-2012

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LinkedIn surveyed more than 8000 professionals globally to find out the most common childhood career aspirations.

Most LinkedIn members in France and Austria wanted to pilot an airplane or a helicopter. People in Sweden wanted to become engineers opposed to Germany, where childhood dream job was being a scientist.

Here is the infographic from LinkedIn:

3 Retargeting Tips and Mistakes

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 15-11-2012

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Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.

Retargeting Done Right:


1. Identify Your Best Content

The key to effective retargeting is finding what is already working in your marketing strategy.

2. Analyze Behavior

Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

3. Look at Context
Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.

Retargeting Done Wrong:

1. Retargeting Bad Content
Content that isn’t working will not magically start converting through retargeting.

2. Being Creepy By Over-Retargeting

We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

3. Not Effectively Regulating Your Retargeting Campaigns
Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

I encourage you to read full TopRank blog post on remarketing.

Free Publication: Search and Social Media Landscape of 34 Countries

Posted by Martin Kovac | Posted in SEM, Social Media, Study | Posted on 18-10-2012

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Are you interested to know the basic data on search engine and social media across 34 countries in the world?

Webcertain’s 2012 Global Search & Social Report covers one-page insights of:

  • Size of internet audiences
  • Internet penetration rates
  • Search engine market shares
  • Recent search and social media developments of importance in the countries covered
  • The top social networks and their user numbers
  • Prevailing search and social media trends through year-on-year performance comparisons
  • Projected future internet market growth rates, which will help you in spotting future international business opportunities.

  • Download The WebCertain Global Search and Social Report 2012

    Infographic: What Works for Social Sharing: B2B vs B2C

    Posted by Martin Kovac | Posted in Social Media | Posted on 16-10-2012

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    Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it.

    A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics, showed on this this infographic, what they have learned about social sharing best practices with focus on B2B vs. B2C comparison.


    What Works for Social Sharing - Infographic



    Compendium – The Content Marketing Platform