martinkovac.com

What the F**k is Social Media NOW?

Martin Kovac — Thu, 22 Jul 2010 12:22:50 +0000

Marta Kagan, leads Espresso’s growing Boston office, posted great presentation about social media: What the F**k is Social Media?

What the F**k is Social Media NOW?

View more presentations from Marta Kagan.

Learn How Google Works

Martin Kovac — Wed, 21 Jul 2010 09:52:45 +0000

Infographic by the Pay Per Click Blog

Inbound Marketing University – 16 Training Courses

Martin Kovac — Mon, 24 May 2010 12:01:11 +0000

HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing

3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs

4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association

5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz

7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Professor: Eric Groves, Constant Contact

10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications

11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR

15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot

US marketers still rely on CTR

Martin Kovac — Thu, 20 May 2010 13:47:57 +0000

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.

Social media measurement (video)

Martin Kovac — Wed, 12 May 2010 14:42:34 +0000

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics

Giving Presentations that Stick

Martin Kovac — Tue, 27 Apr 2010 13:07:38 +0000

In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question:
“How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?”

Dan reminds presenters to:
1. Be simple
2. Show something
3. Tease before you tell

Watch the video below or checkout the transcripts on the Fast Company website.

Neuromarketing study: Social Media vs TV

Martin Kovac — Tue, 20 Apr 2010 11:57:42 +0000

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.

Top findings are:

* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TV

source: PR Newswire

You can see tested commercial “VISA – Trip For Life,” in video below:

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.

Nokia – Conversation is the new Conversion

Martin Kovac — Tue, 13 Apr 2010 09:06:39 +0000

Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.

What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.

Conversational Marketing

View more presentations from Arto Joensuu.

Is the time of exposure the new metric for display advertising?

Martin Kovac — Tue, 30 Mar 2010 09:50:08 +0000

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric.

French company called Alenty created this technology. You can see live demo of their technology here.

If I were to buy banner advertising on CPM basis, I would definitely appreciate dwell rate time discounter, or to be billed based on the time of exposure.

Neuromarketing explained in 49 seconds

Martin Kovac — Wed, 24 Mar 2010 14:10:08 +0000

If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.