Martin Kovac http://www.martinkovac.com Online Marketing in Central Europe Thu, 10 May 2012 12:36:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 A Marketer’s Guide to Pinterest http://www.martinkovac.com/2012/05/10/a-marketers-guide-to-pinterest/ http://www.martinkovac.com/2012/05/10/a-marketers-guide-to-pinterest/#comments Thu, 10 May 2012 12:33:55 +0000 Martin Kovac http://www.martinkovac.com/?p=1547 MDG Advertising produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic about Pinterest:

]]> http://www.martinkovac.com/2012/05/10/a-marketers-guide-to-pinterest/feed/ 0 Infographic: Are Small Businesses Ready for Mobile? http://www.martinkovac.com/2012/05/04/infographic-are-small-businesses-ready-for-mobile/ http://www.martinkovac.com/2012/05/04/infographic-are-small-businesses-ready-for-mobile/#comments Fri, 04 May 2012 13:33:28 +0000 Martin Kovac http://www.martinkovac.com/?p=1538 What are top 2 motivations or hurdles for SMB`s in Mobile? Web.com asked 500 small business owners and came with this nice infographic:

]]> http://www.martinkovac.com/2012/05/04/infographic-are-small-businesses-ready-for-mobile/feed/ 0 European Search Awards 2012 http://www.martinkovac.com/2012/04/24/european-search-awards-2012/ http://www.martinkovac.com/2012/04/24/european-search-awards-2012/#comments Tue, 24 Apr 2012 11:54:32 +0000 Martin Kovac http://www.martinkovac.com/?p=1513

With a lot of joy I promote this wonderful European activity of Manual Link Building, SEMPO, SEOhosting and SAScon.

They are launching the European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe.

There are 17 free to enter categories for campaigns, software, use of search. I`m very proud to be one of the members of the judging panel.

The timetable for the awards is:

  • 4th of May – Deadline for all entries
  • 16th of May – Judging session
  • 21st of May – Shortlists announced
  • 5th of July – Awards ceremony

    • I encourage everyone to participate.

    ]]>     http://www.martinkovac.com/2012/04/24/european-search-awards-2012/feed/ 0     Infographic: The History of Advertising http://www.martinkovac.com/2012/04/10/infographic-the-history-of-advertising/ http://www.martinkovac.com/2012/04/10/infographic-the-history-of-advertising/#comments Tue, 10 Apr 2012 13:23:35 +0000 Martin Kovac http://www.martinkovac.com/?p=1507 Infolinks published an extensive timeline of advertising and its evolution. From 2000 BC to the year 2011.
    Enjoy:

    ]]>     http://www.martinkovac.com/2012/04/10/infographic-the-history-of-advertising/feed/ 2     Infographic: Social Media vs Search Marketing http://www.martinkovac.com/2012/03/26/infographic-social-media-vs-search-marketing/ http://www.martinkovac.com/2012/03/26/infographic-social-media-vs-search-marketing/#comments Mon, 26 Mar 2012 12:54:30 +0000 Martin Kovac http://www.martinkovac.com/?p=1492 Social media and search marketing are becoming more and more linked. Nowadays it is a must for marketer to employ both.

    MDG Advertising came with nice infographic of marketing battle between Social media vs Search marketing. The winning strategy is to use both simultaneously.

    ]]>     http://www.martinkovac.com/2012/03/26/infographic-social-media-vs-search-marketing/feed/ 0     Infographic: Everything About Content Marketing for B2B http://www.martinkovac.com/2012/03/14/infographic-everything-about-content-marketing-for-b2b/ http://www.martinkovac.com/2012/03/14/infographic-everything-about-content-marketing-for-b2b/#comments Wed, 14 Mar 2012 13:48:16 +0000 Martin Kovac http://www.martinkovac.com/?p=1472 Content marketing is the buzz word of the last two years.

    Do you know:
    - The most popular content marketing tactics among B2B marketers?
    - Top goals of content marketing?
    - Tactics used by B2B content marketers?

    BlueGlass posted very nice infographic about content marketing and answers all those questions:

    ]]>     http://www.martinkovac.com/2012/03/14/infographic-everything-about-content-marketing-for-b2b/feed/ 0     Infographic: A Day in the Internet http://www.martinkovac.com/2012/03/13/infographic-a-day-in-the-internet/ http://www.martinkovac.com/2012/03/13/infographic-a-day-in-the-internet/#comments Tue, 13 Mar 2012 14:22:28 +0000 Martin Kovac http://www.martinkovac.com/?p=1461 If you wonder, what happens every 24 hours on internet, you will enjoy this infographic from MBAonline.com:

    ]]>     http://www.martinkovac.com/2012/03/13/infographic-a-day-in-the-internet/feed/ 0     State of Search Marketing Survey 2012 http://www.martinkovac.com/2012/03/13/state-of-search-marketing-survey-2012/ http://www.martinkovac.com/2012/03/13/state-of-search-marketing-survey-2012/#comments Tue, 13 Mar 2012 09:59:52 +0000 Martin Kovac http://www.martinkovac.com/?p=1453 SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

    It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

    The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

    SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

    The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
    It will take less than 10 minutes to complete.

    ]]>     http://www.martinkovac.com/2012/03/13/state-of-search-marketing-survey-2012/feed/ 0     New Ad Formats for Brand Marketing Across Mobile Devices http://www.martinkovac.com/2012/03/05/new-ad-formats-for-brand-marketing-across-mobile-devices/ http://www.martinkovac.com/2012/03/05/new-ad-formats-for-brand-marketing-across-mobile-devices/#comments Mon, 05 Mar 2012 14:15:01 +0000 Martin Kovac http://www.martinkovac.com/?p=1435 The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

    Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

    The winning Mobile Rising Star ad concepts are:

    To download a PDF of all the Mobile Rising Stars winners, click here.

    ]]>     http://www.martinkovac.com/2012/03/05/new-ad-formats-for-brand-marketing-across-mobile-devices/feed/ 0     Five Ways Mobile Devices Have Changed the Way People Consume Media http://www.martinkovac.com/2012/02/29/five-ways-mobile-devices-have-changed-the-way-people-consume-media/ http://www.martinkovac.com/2012/02/29/five-ways-mobile-devices-have-changed-the-way-people-consume-media/#comments Wed, 29 Feb 2012 14:11:54 +0000 Martin Kovac http://www.martinkovac.com/?p=1425 Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

    You can also watch short video about these findings:

    ]]>     http://www.martinkovac.com/2012/02/29/five-ways-mobile-devices-have-changed-the-way-people-consume-media/feed/ 0