Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed...
Invesp – conversion optimization company, have produced an infographic charting the history of ecommerce to the present time:
I don`t know if you have the same experience as in the picture below ☺
‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.
The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.
Here you can download the full Living with the Internet report.
Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.
The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion.
Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion. In terms of geography, according to the 2011 BrandZ study, 19 of the Top 100 brands now originate in “BRICs” markets, versus only two in 2006.
You can download the PDF report here, view the eReport here or watch video below:
Top 100 Most Valuable Brands 2011
Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits.
As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email since its introduction in 1965:
email evolution
According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV.
My colleagues at Etarget created nice visualization of this study:
Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.
A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.
You can find out more here.
Gemius in coopeation with IAB Europe, has recently released the second “Do you CEE” report.
This report, apart from the up-to-date data from 15 CEE markets, is enriched with the detailed studies of the online reality in 2 additional countries – that is Belarus and Turkey.
For those of us, who are too lazy to read 250 pages, has my colleague Jakub Ptacin prepared nice infographic:
If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing?
Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a website.
Pros & Cons of Mouse and Eye tracking can be found on ClickTale blog.