Martin Kovac » Study

Infographic: How to Jump on the Content Marketing Bandwagon

Martin Kovac — Tue, 06 Dec 2011 17:24:55 +0000

Infographic by Shamgar Tracts, can help you answer questions such as:

What exactly is Content marketing?
Before deciding when to purchase, consumers go online to…
What are the most popular content marketing activities?
Which companies are doing it well?

KPCB Internet Trends 2011

Martin Kovac — Wed, 19 Oct 2011 15:45:18 +0000

This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

KPCB Internet Trends (2011)

Infographic: Comparison of the Top Three Search Engines

Martin Kovac — Wed, 12 Oct 2011 15:09:34 +0000

Google owns the major share of US search traffic. Can search combo of Bing and Yahoo make any harm in the near future?

Google? [INFOGRAPHIC]” border=”0″ />
Source: Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]

Social Networks are Still the Top Destination Online

Martin Kovac — Wed, 14 Sep 2011 09:18:36 +0000

A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
More than twice the amount of time spent on the Online Games.

To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:

Display Ads Lift Intent to Recommend a Product

Martin Kovac — Thu, 11 Aug 2011 08:28:13 +0000

Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.

Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.

Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:

The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners:

Source: eMarketer

Infographic: How Big is the Ecommerce Industry?

Martin Kovac — Fri, 29 Jul 2011 12:03:58 +0000

Invesp – conversion optimization company, have produced an infographic charting the history of ecommerce to the present time:

Infographic: Stress and Vacation in IT

Martin Kovac — Thu, 28 Jul 2011 14:53:19 +0000

I don`t know if you have the same experience as in the picture below ☺

What’s Driving Web Behaviour?

Martin Kovac — Tue, 07 Jun 2011 13:54:07 +0000

‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.

The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.

Here you can download the full Living with the Internet report.

BrandZ Top 100 Most Valuable Brands 2011

Martin Kovac — Fri, 20 May 2011 09:58:25 +0000

Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion.

Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion. In terms of geography, according to the 2011 BrandZ study, 19 of the Top 100 brands now originate in “BRICs” markets, versus only two in 2006.

You can download the PDF report here, view the eReport here or watch video below:

Top 100 Most Valuable Brands 2011

Infographic: Evolution of Email

Martin Kovac — Mon, 09 May 2011 09:15:17 +0000

Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits.

As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email since its introduction in 1965:

email evolution

Source: Mashable