Study
How small is your icon compared to Google?
Aug 25th
People at Nmap.org have created amazing favicon visualization of the online world.
328427 unique icons were collected. The smallest icons – those corresponding to sites with approximately 0.0001% reach – are scaled to 16×16 pixels. Google has the largest icon – 11936 x 11936 pixels.
How big is your company`s icon on the map of the world?
Check it out here.
Neuromarketing study: Social Media vs TV
Apr 20th
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TVsource: PR Newswire
You can see tested commercial “VISA – Trip For Life,” in video below:
Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.
Study: Scrolling and Attention on the Website
Mar 22nd
Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:
“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than half a second).”
Key findings are:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
I recommend to read all about this study on Jacob Nielsen’s Alertbox.
