Do you ever wonder, what exactly is Affiliate marketing? How does it work? What kind of people are involved in the process?
All those questions can be are answered be this infographic created in Pepperjam, company active in online performance marketing.
Infographic by Shamgar Tracts, can help you answer questions such as:
What exactly is Content marketing?
Before deciding when to purchase, consumers go online to…
What are the most popular content marketing activities?
Which companies are doing it well?
This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.
A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
More than twice the amount of time spent on the Online Games.
To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:
Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.
Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.
Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:
The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners:
‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.
The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.
Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.
The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion.
Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion. In terms of geography, according to the 2011 BrandZ study, 19 of the Top 100 brands now originate in “BRICs” markets, versus only two in 2006.
Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits.
As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email since its introduction in 1965: