Contextual ads are closer to display ads that to search ads. Forrester Research decided to break down status quo and removed contextual ads from the search bucket. Here is the reason, why they did it: I would add one other reason. Role of contextual ad is to back up the search process. Provide more...
Just in two years over 400,000 businesses have created a presence on Foursquare and 10,000 developers have used the Foursquare API to build their own custom apps.
These days Foursquare have toped ten million members!
Here you can see nice visualization:
Source: Foursquare
The History of Social Networking
Onlineschools.org created infographig of the major events in online social media.
First online social connection began with the first email sent on 1971. From that time, many social websites started and vanished. The most used social websites nowadays are MySpace, Facebook, and Twitter.
Source: Flowtown.
Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.
The survey can be accessed at Econsultancy website:
Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.
The survey, which is relevant for advertisers and agencies, includes questions about:
- Search engine optimization (SEO / organic search)
- Paid search (pay-per-click or search engine advertising)
- Social media
- Search budgets
- Resources
To participate in this survey, just click on this link.
Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk.
Gary is founder on Wine Library TV and author of Crush it!
Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.
Facebook has 500 million active users, half of them log in on a daily basis.
70% of the Facebook users are based outside the USA.
Online Schools came with Obsessed with Facebook visualization:
People at Viral Ad Network came with nice visualization of most viral brands of 2010:
Facebook accounts for 44% of shared content. MySpace sharing has declined 27% from last year.
AddThis came with this nice infographic:
Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:
LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns
If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.
