martinkovac.com » Social Media

Social Media as a Map of the World

Martin Kovac — Fri, 27 Aug 2010 08:18:09 +0000

Flowtown brings nice geographic visualization of social media.

Dan Zarrella – The Science of Presentations

Martin Kovac — Mon, 23 Aug 2010 09:52:06 +0000

The Science of Presentations

View more presentations from HubSpot Internet Marketing.

10 Ways to be a Marketing Genius Like Lady Gaga

Martin Kovac — Fri, 13 Aug 2010 07:36:02 +0000

10 Ways to be a Marketing Genius Like Lady Gaga

View more presentations from Powered by C3 / SelectNY. Paris.

What the F**k is Social Media NOW?

Martin Kovac — Thu, 22 Jul 2010 12:22:50 +0000

Marta Kagan, leads Espresso’s growing Boston office, posted great presentation about social media: What the F**k is Social Media?

What the F**k is Social Media NOW?

View more presentations from Marta Kagan.

Inbound Marketing University – 16 Training Courses

Martin Kovac — Mon, 24 May 2010 12:01:11 +0000

HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing

3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs

4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association

5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz

7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Professor: Eric Groves, Constant Contact

10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications

11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR

15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot

Social media measurement (video)

Martin Kovac — Wed, 12 May 2010 14:42:34 +0000

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics

Neuromarketing study: Social Media vs TV

Martin Kovac — Tue, 20 Apr 2010 11:57:42 +0000

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.

Top findings are:

* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TV

source: PR Newswire

You can see tested commercial “VISA – Trip For Life,” in video below:

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.

Nokia – Conversation is the new Conversion

Martin Kovac — Tue, 13 Apr 2010 09:06:39 +0000

Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.

What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.

Conversational Marketing

View more presentations from Arto Joensuu.

Is Social Ad the next generation of online advertising?

Martin Kovac — Wed, 10 Mar 2010 13:04:02 +0000

As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.

This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.

Seth Goldstein`s presentation from 2010 IAB Annual Leadership Meeting can be seen on SlideShare.

Interesting stats – The state of the Internet

Martin Kovac — Thu, 04 Mar 2010 16:01:26 +0000

JESS3 – creative agency specializing in data visualization, created entertaining video, which shows the current state of the Internet.
Here are some highlights:

1.73 Billion Internet users worldwide
90 Trillion Emails Sent in 2009, 81% of Emails were Spam
126 Million Blogs on the Internet
27.3 Million Tweets Per Day
Faceboook serves 6 million pages per minute

For all stats watch this video: