Martin Kovac » SEM

Who are the Top 20 US Advertisers in Google?

Martin Kovac — Tue, 13 Dec 2011 10:21:08 +0000

Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:

Source: AdAge

Infographic: The Evolution of Making Page 1

Martin Kovac — Wed, 21 Sep 2011 07:56:44 +0000

Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
Here you have wonderful infographic:

Source: The Evolution of Making Page 1 [INFOGRAPHIC]

Infographic: 20 Most Expensive Keywords in Google AdWords

Martin Kovac — Wed, 03 Aug 2011 12:33:43 +0000

WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords.

SEMPO Released 2011 State of Search Marketing Report

Martin Kovac — Thu, 21 Apr 2011 09:18:04 +0000

Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

You can find out more here.

2011 State of Search Engine Marketing – Survey

Martin Kovac — Tue, 01 Mar 2011 12:43:32 +0000

Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The survey can be accessed at Econsultancy website:

Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.

The survey, which is relevant for advertisers and agencies, includes questions about:
- Search engine optimization (SEO / organic search)
- Paid search (pay-per-click or search engine advertising)
- Social media
- Search budgets
- Resources

To participate in this survey, just click on this link.

The History of Search Engines

Martin Kovac — Tue, 17 Aug 2010 12:39:12 +0000

Infographic byWordStream Internet Marketing

Learn How Google Works

Martin Kovac — Wed, 21 Jul 2010 09:52:45 +0000

Infographic by the Pay Per Click Blog

Inbound Marketing University – 16 Training Courses

Martin Kovac — Mon, 24 May 2010 12:01:11 +0000

HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing

3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs

4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association

5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz

7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Professor: Eric Groves, Constant Contact

10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications

11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR

15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot