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Infographic: Are We Obsessed with Facebook?

Facebook has 500 million active users, half of them log in on a daily basis. 70% of the Facebook users are based outside the USA. Online Schools came with Obsessed with Facebook visualization:

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European Search Awards 2013

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

Free Publication: Search and Social Media Landscape of 34 Countries

Posted by Martin Kovac | Posted in SEM, Social Media, Study | Posted on 18-10-2012

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Are you interested to know the basic data on search engine and social media across 34 countries in the world?

Webcertain’s 2012 Global Search & Social Report covers one-page insights of:

  • Size of internet audiences
  • Internet penetration rates
  • Search engine market shares
  • Recent search and social media developments of importance in the countries covered
  • The top social networks and their user numbers
  • Prevailing search and social media trends through year-on-year performance comparisons
  • Projected future internet market growth rates, which will help you in spotting future international business opportunities.

  • Download The WebCertain Global Search and Social Report 2012

    European Search Awards 2012

    Posted by Martin Kovac | Posted in CEE, Online advertising, SEM | Posted on 24-04-2012

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    With a lot of joy I promote this wonderful European activity of Manual Link Building, SEMPO, SEOhosting and SAScon.

    They are launching the European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe.

    There are 17 free to enter categories for campaigns, software, use of search. I`m very proud to be one of the members of the judging panel.

    The timetable for the awards is:

  • 4th of May – Deadline for all entries
  • 16th of May – Judging session
  • 21st of May – Shortlists announced
  • 5th of July – Awards ceremony
  • I encourage everyone to participate.

    State of Search Marketing Survey 2012

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 13-03-2012

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    SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

    It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

    The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

    SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

    The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
    It will take less than 10 minutes to complete.

    Infographic: The Future of Paid Search

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 08-02-2012

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    Do you ever wonder how big is paid search compared to the other offline advertising channels?
    Paid search is bigger than Radio, Outdoor or Cinema advertising.

    TV advertising is still number one advertising channel, but online advertising is slowly catching up.

    More info on infographic created by people at KISSmetrics:

    Who are the Top 20 US Advertisers in Google?

    Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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    Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


    Source: AdAge

    Infographic: The Evolution of Making Page 1

    Posted by Martin Kovac | Posted in SEM | Posted on 21-09-2011

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    Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
    Here you have wonderful infographic:

    The Evolution of Making Page 1 [INFOGRAPHIC]
    Source: The Evolution of Making Page 1 [INFOGRAPHIC]

    Infographic: 20 Most Expensive Keywords in Google AdWords

    Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 03-08-2011

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    WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords.

    Where Does Google Make Its Money? [ infographic ]

    SEMPO Released 2011 State of Search Marketing Report

    Posted by Martin Kovac | Posted in SEM, Study | Posted on 21-04-2011

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    Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

    A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

    You can find out more here.

    2011 State of Search Engine Marketing – Survey

    Posted by Martin Kovac | Posted in Contextual advertising, Online advertising, PPC advertising, SEM, Social Media | Posted on 01-03-2011

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    Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

    The survey can be accessed at Econsultancy website:

    Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.

    The survey, which is relevant for advertisers and agencies, includes questions about:
    – Search engine optimization (SEO / organic search)
    – Paid search (pay-per-click or search engine advertising)
    – Social media
    – Search budgets
    – Resources

    To participate in this survey, just click on this link.