Featured Post

Social Media as a Map of the World

Flowtown brings nice geographic visualization of social media.

Read More

Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

Tags: ,

0

eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

Google – “Don’t Be Evil” video

Posted by Martin Kovac | Posted in PPC advertising | Posted on 07-09-2010

Tags:

0

Inbound Marketing University – 16 Training Courses

Posted by Martin Kovac | Posted in Email marketing, Measurement, Online advertising, PPC advertising, SEM, Social Media | Posted on 24-05-2010

Tags: , ,

0

HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.

If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.

Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business

Professors: Ann Handley & Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing

3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs

4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association

5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz

7: Calls to Action and Landing Page Best Practices

Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

8: Inbound Lead Nurturing

Professor: Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing

Professor: Eric Groves, Constant Contact

10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications

11: Twitter for Business

Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

12: Advanced Marketing Analytics

Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content

Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

14: Social Media for Big Business

Professor: Paula Berg, Southwest Airlines, Linhart PR

15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

16: Midway Inbound Marketing Review

Professor: Mike Volpe, HubSpot

Six Valentine’s resolutions for online marketer

Posted by Martin Kovac | Posted in Contextual advertising, Display advertising, Online advertising, PPC advertising | Posted on 11-02-2010

Tags: , ,

0



I should:

1. create and launch Valentine’s specific ad copy
2. research and add keywords related to Valentine`s day
3. don’t forget to use call to action keywords
4. create themed landing page
5. surprise customers with a gift
6. turn off Valentine’s campaign on Monday