<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>martinkovac.com &#187; PPC advertising</title>
	<atom:link href="http://www.martinkovac.com/category/ppc-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.martinkovac.com</link>
	<description>Online marketing in Central Europe</description>
	<lastBuildDate>Thu, 02 Sep 2010 13:24:40 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Inbound Marketing University &#8211; 16 Training Courses</title>
		<link>http://www.martinkovac.com/2010/05/24/inbound-marketing-university-16-training-courses/</link>
		<comments>http://www.martinkovac.com/2010/05/24/inbound-marketing-university-16-training-courses/#comments</comments>
		<pubDate>Mon, 24 May 2010 12:01:11 +0000</pubDate>
		<dc:creator>Martin Kovac</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[PPC advertising]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.martinkovac.com/?p=274</guid>
		<description><![CDATA[ HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer. 
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register  here. 
Below you can watch all training courses:

Inbound Marketing University Certification Program

1: How to Blog Effectively for Business 
Professors: Ann Handley &#038;  Mack [...]]]></description>
			<content:encoded><![CDATA[<p><font size=4><a href=" http://www.hubspot.com" target="_blank"> HubSpot</a> is kindly sharing 16 great marketing courses, which are MUST to every online marketer. </p>
<p>If you are interested in becoming certified Inbound Marketing Certified Professional, you can register <a href=" http://inboundmarketing.com/user/register" target="_blank"> here</a>. </p>
<p>Below you can watch all training courses:</font></p>
<p><object id="flashObj" width="480" height="330" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/86057630001?isVid=1&#038;isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="playerID=86057630001&#038;domain=embed&#038;dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/86057630001?isVid=1&#038;isUI=1" bgcolor="#FFFFFF" flashVars="playerID=86057630001&#038;&#038;domain=embed&#038;dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="480" height="330" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>
<p><a href="http://inboundmarketing.com">Inbound Marketing University Certification Program</a><br />
<em><br />
1: How to Blog Effectively for Business </em><br />
Professors: Ann Handley &#038;  Mack Collier, MarketingProfs</p>
<p><em>2: SEO Crash Course to Get Found </em><br />
Professor: Lee Odden, TopRank Online Marketing</p>
<p><em>3: Social Media and Building Community </em><br />
Professor: Chris Brogan, New Marketing Labs</p>
<p><em>4: Successful Business Uses for Facebook and LinkedIn </em><br />
Professor: Elyse Tager, Silicon Valley American Marketing Association</p>
<p><em>5: Viral Marketing and World Wide Raves </em><br />
Professor: David Meerman Scott, author of New Rules of Marketing &#038; PR and<br />
World Wide Rave</p>
<p><em>6: Advanced SEO Tactics: On Beyond Keyword Research </em><br />
Professor: Rand Fishkin, SEOmoz<br />
<em><br />
7: Calls to Action and Landing Page Best Practices </em><br />
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments<br />
<em><br />
8: Inbound Lead Nurturing </em><br />
Professor: Brian Carroll, MECLABS, InTouch<br />
<em><br />
9: Successful Email Marketing </em><br />
Professor: Eric Groves, Constant Contact</p>
<p><em>10: PR for Inbound Marketing </em><br />
Professor: Todd Defren, SHIFT Communications<br />
<em><br />
11: Twitter for Business </em><br />
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies<br />
<em><br />
12: Advanced Marketing Analytics  </em><br />
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0<br />
<em><br />
13: Passion-Inspired Video &#038; Other Creative Content </em><br />
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!<br />
<em><br />
14: Social Media for Big Business </em><br />
Professor: Paula Berg, Southwest Airlines,  Linhart PR</p>
<p><em>15: Internet Marketing Comprehensive Review</em><br />
Professor: Mitch Joel, author of Six Pixels of Separation<br />
<em><br />
16: Midway Inbound Marketing Review</em><br />
Professor: Mike Volpe, HubSpot</p>
]]></content:encoded>
			<wfw:commentRss>http://www.martinkovac.com/2010/05/24/inbound-marketing-university-16-training-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Valentine’s resolutions for online marketer</title>
		<link>http://www.martinkovac.com/2010/02/11/six-valentines-resolutions-for-online-marketer/</link>
		<comments>http://www.martinkovac.com/2010/02/11/six-valentines-resolutions-for-online-marketer/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:20:50 +0000</pubDate>
		<dc:creator>Martin Kovac</dc:creator>
				<category><![CDATA[Contextual advertising]]></category>
		<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[PPC advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[valentine]]></category>

		<guid isPermaLink="false">http://www.martinkovac.com/?p=100</guid>
		<description><![CDATA[

I should:
1.	create and launch Valentine’s specific ad copy
2.	research and add keywords related to Valentine`s day
3.	don’t forget to use call to action keywords
4.	create themed landing page
5.	surprise customers with a gift
6.	turn off Valentine’s campaign on Monday

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.martinkovac.com/http://martinkovac.com/wp-content/uploads/2010/02/valent.jpg"><img src="http://www.martinkovac.com/http://martinkovac.com/wp-content/uploads/2010/02/valent.jpg" alt="" title="valentine" width="300" height="166" class="alignnone size-full wp-image-101" /></a><br />
<font size=4><br />
<strong>I should:</strong></p>
<p>1.	create and launch Valentine’s <strong>specific ad copy</strong><br />
2.	research and <strong>add keywords</strong> related to Valentine`s day<br />
3.	don’t forget to use <strong>call to action</strong> keywords<br />
4.	create <strong>themed landing page</strong><br />
5.	<strong>surprise </strong>customers with a gift<br />
6.	<strong>turn off Valentine’s campaign on Monday</strong><br />
</font></p>
]]></content:encoded>
			<wfw:commentRss>http://www.martinkovac.com/2010/02/11/six-valentines-resolutions-for-online-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
