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Which European Country has the Largest Internet Audience?

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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European Search Awards 2013

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

Infographic: Facebook Ads vs Google Display Network

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

facebook ads vs google ads

Infographic: Social Media vs Search Marketing

Posted by Martin Kovac | Posted in PPC advertising, Social Media | Posted on 26-03-2012

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Social media and search marketing are becoming more and more linked. Nowadays it is a must for marketer to employ both.

MDG Advertising came with nice infographic of marketing battle between Social media vs Search marketing. The winning strategy is to use both simultaneously.

State of Search Marketing Survey 2012

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 13-03-2012

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SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
It will take less than 10 minutes to complete.

Infographic: The Future of Paid Search

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 08-02-2012

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Do you ever wonder how big is paid search compared to the other offline advertising channels?
Paid search is bigger than Radio, Outdoor or Cinema advertising.

TV advertising is still number one advertising channel, but online advertising is slowly catching up.

More info on infographic created by people at KISSmetrics:

Infographic: Breaking Down Google`s 2011 Revenues

Posted by Martin Kovac | Posted in Online advertising, PPC advertising | Posted on 27-01-2012

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Would you like to know the top 10 industries that spent the most money on Google advertising in 2011?

Top 10 industries that spent the most on Google ads in 2011 (analyzed by WordStream):

1. Finance & Insurance – $4.0 Billion
2. Retailers & General Merchandise – $2.8 Billion
3. Travel & Tourism – $2.4 Billion
4. Jobs & Education – $2.2 Billion
5. Home & Garden— $2.1 Billion
6. Computer & Consumer Electronics – $2.0 Billion
7. Vehicles – $2.0 Billion
8. Internet & Telecommunications – $1.7 Billion
9. Business & Industrial – $1.6 Billion
10. Occasions & Gifts – $1.2 Billion

Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues!

WordStream, analyzed and summarized data into wonderful Google revenue infographic:

PPC Networks in Central and Eastern Europe

Posted by Martin Kovac | Posted in CEE, Online advertising, PPC advertising | Posted on 03-01-2012

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Dispelling the myth


Despite the fact that the Central and Eastern Europe is a large and emerging market with regards to PPC Networks, there is still for some reason, a fear of these networks based on people’s bad experience’s in the past. Most of the fears are not really justified. As I am sure most of you are aware fraudulent clicks and such like is not something that can be blamed solely on CEE country’s, it is a wide spread problem within the industry that is slowly being solved.

In this article we will cover just 9 CEE country’s. Slovakia, Poland, Hungary, Czech Republic, Romania, Bulgaria, Austria, Croatia and Serbia and the networks that cover these country’s.

The general state of the Pay Per Click networks in these country’s is both good and improving and even though Google of course is the big boy, he is not a big as you think. With the language barriers, it has meant that there was space for others to join the search market.

In the Czech Republic for example (The most mature PPC market in the region) besides Google you also have Seznam (search and context), and Etarget (context) , Facebook (context). The CZ market has a good growth of 10-15% , whereas it’s neighbor Slovakia has even better estimated growth of 15-20%, this is mainly due to Google, plus the growing impact of Facebook and some good product innovations on the part of Etarget.

In Slovakia Etarget is without a doubt the biggest player when it comes to PPC (Local context) networks. But of course there are also a number of small players out there doing there part.

As for Poland, which is the biggest market in the region, it will also look forward to growth in the region of 10-15%. The big players in Poland are Google, Adkontect, Facebook, Business click, and ARBO/smartkontext plus Etarget, which is slowly pushing it’s way into the Polish market. If on the other hand we head south and cross the Danube into Austria, we find a market place with high volume (360 MIL Eur 2010).

PPC market in Austria is represented by Google (Search and Context), Ligatus (PremiumNet contextual network), Etarget (contextual), and Plista (Contextual PPC).

The Bulgarian online market continues to grow at a rate of around 20-35% per year and even though the market is relatively consolidated on the side of the publisher, it is not on the side of the advertising. The infrastructure for advertisers is not standard, meaning that agencies tend to spend their money through an aggregator and not directly with the publishers. PPC in Bulgaria is represented by Google, Etarget, Facebook, Easy trader and Httpool, on top of these are also a few up and coming networks.

On the other hand in Hungary the online advertising market, with it’s overall growth of around of 7-15%, and a 16% share in total advertising spending, used over 100 Mil Eur on online spending in 2010. The local Hungarian PPC market is represented by Google (search), Etarget (context), Facebook (context) and CT Network (as a very minor context network). Estimated PPC market growth is in range 10-15%. Etarget is unquestionably the dominant contextual PPC network on the market.

Croatian online market is achieving bigger importance in the media and has a good mix of companies. The structure of the market has been become more standard in the past 2-3 years. Total online spending (according to IAB) was EUR 18,1 million in 2010. Growth of the market is expected to be around 15-25% in 2011. Google is the key search player and has a visible context network on the Croatian PPC market, while Etarget is a strong context PPC provider, Facebook is gaining ground and XClaim is the local intext PPC provider.

As for Serbia, well online advertising is still weak but rapidly growing around 30-40% over the past 4 years. The structure of the market has become a little more standard in terms of infrastructure. In the past 2-3 years major agencies have created digital departments, e-shops have become a standard distribution channel. The local IAB branch was created . The Serbian PPC market consists of Google ( search and partially context), Etarget (key context PPC player), Facebook (contextual PPC player), and Httpool (PPC and display player).

Romania’s online market has been subject to frequent changes on the media side (changing ownership, changing networks). But this will eventually lead to a more transparent structure which will be good for everyone in the long run. It is still a fast growing market, up in the 25-35% range regarding yearly online spending growth. The importance of standard media agencies is not so strong here as it is in other markets. The Romanian PPC market is populated by Google (key search player and partially context), Etarget (context PPC player), Facebook (growing contextual PPC player), Arbocontext (intextPPC) and few small single publisher solutions such as Neogen, Beyond interactive andTraficdublu.

As you can see the state of the PPC market in CEE is alive and well and doing very nicely. This is still a growing market and with at least 35 mil English speaking people buying online, it is without a doubt the potential market place for advertisers in the next couple of years. It is an ideal market for western EU e-shop’s to be displaying there goods.

Who are the Top 20 US Advertisers in Google?

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


Source: AdAge

Revival in Display Advertising in Europe

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 22-09-2011

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Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed to the powerful performance of Display.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.6% in the same period across the 25 markets measured.

Online advertising market accelerating at a growth rate of 15.4% in 2010 – outperforming the overall European advertising market which grew 5.0% in the same period. Total online adspend was €17.7bn in 2010, compared to €15.3bn in 2009.

Central and Eastern Europe markets now represent almost a tenth (9.8%) of the total.

More information can be found on European Adex Report 2010.

Infographic: 20 Most Expensive Keywords in Google AdWords

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 03-08-2011

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WordStream have put together an infographic that highlights the top 20 most competitive keywords categories in Google AdWords.

Where Does Google Make Its Money? [ infographic ]