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3MS – Making Measurement Make Sense

“3MS” short for “Making Measurement Make Sense” is a project of the IAB, ANA and 4A’s, along with a an impressive list of backers, including Google, AT&T, Coca-Cola, CBS, Group M, ESPN, Omnicom, Microsoft, Starcom MediaVest Group, New York Times and others. Goal of...

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Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video:

Digital Advertising Ecosystem

Posted by Martin Kovac | Posted in Online advertising | Posted on 30-09-2013

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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.

Mark Dye from B2B marketing platform Bizo describes the relationship between:

  • advertisers,
  • publishers,
  • agency media planners,
  • third party ad networks
  • third party audience networks.
  • European Search Awards 2013

    Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 19-03-2013

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    European Search Awards 2013
    The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

    If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

    Best use of Search – Retail
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

    Best use of Search – Finance
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

    Best use of Search – Travel / Leisure
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

    Best use of Search – Gaming
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

    Best use of Search – Third Sector
    New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

    Best Local Campaign
    Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

    Best Low Budget Campaign
    New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

    Best Integrated Campaign
    Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

    Best Mobile Campaign
    Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

    Best Pan European Campaign
    New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

    Best PPC Campaign
    Recognition of a campaign that has achieved outstanding results through PPC advertising

    Best SEO Campaign
    Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

    Best Blog
    Recognition of an outstanding industry blog serving the European search community

    Innovation
    Recognition of innovation in the development or use of a search campaign or software tool / platform

    Best PPC Management Software
    Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

    Best SEO Software
    Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

    Best In-House Team / Practitioner
    Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

    Best Agency
    Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

    Young Search Professional of the Year
    New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

    European Search Personality of the Year
    Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

    Grand Prix
    Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

    The timetable for the 2013 awards is:

    Friday 19 April –Deadline for all entries
    Early May – Judging session
    Early May – Shortlists announced
    Thursday 20 June – Awards ceremony

    The European Search Awards are open to all European online projects, even from Central and Eastern Europe :)

    Infographic: Marketing Agency of the Future

    Posted by Martin Kovac | Posted in Online advertising | Posted on 18-03-2013

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    The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

    Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:

    Agency-of-the-Future

    Infographic: Facebook Ads vs Google Display Network

    Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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    WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

    Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

    facebook ads vs google ads

    Infographic: Real Time Bidding Ecosystem

    Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 07-01-2013

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    If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment.

    Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

     Real Time Bidding Ecosystem

    SlideShare: Digital Strategy Toolbox

    Posted by Martin Kovac | Posted in Online advertising | Posted on 23-11-2012

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    I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul :)

    It is a must read for all online marketers.

    After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.

    Some tools are available only in US, but european marketers can get some good inspiration as well:

    3 Retargeting Tips and Mistakes

    Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 15-11-2012

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    Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.

    Retargeting Done Right:


    1. Identify Your Best Content

    The key to effective retargeting is finding what is already working in your marketing strategy.

    2. Analyze Behavior

    Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

    3. Look at Context
    Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.

    Retargeting Done Wrong:

    1. Retargeting Bad Content
    Content that isn’t working will not magically start converting through retargeting.

    2. Being Creepy By Over-Retargeting

    We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

    3. Not Effectively Regulating Your Retargeting Campaigns
    Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

    I encourage you to read full TopRank blog post on remarketing.

    Infographic: The Evolution of Digital Advertising

    Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2012

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    I`ve seen many “The evolution of something” infographics. This one from PointRoll is about evolution of digital advertising.
    From Photoshop launch in 1990 till Pinterest launch as a content curation site in 2012.

    Infographic: Which Languages Matter Most Online?

    Posted by Martin Kovac | Posted in Online advertising, Study | Posted on 07-08-2012

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    Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages:

  • To reach 80% of the world`s total online population, you need at least 12 languages.
  • English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power.
  • Chinese connect you to 22.7% of the people on the web, but only 6.1% of web-based economic opportunity.

  • Owly Images