Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...
If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans – “Mobile is eating the world” would be your mantra.
Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.
The Evolution of Mobile Phones As Marketing Tools
Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.
source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report
Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:
The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.
Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.
The winning Mobile Rising Star ad concepts are:
To download a PDF of all the Mobile Rising Stars winners, click here.
Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.
You can also watch short video about these findings: