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Mobile to Rule All of Us

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013

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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans“Mobile is eating the world” would be your mantra.

Infographic: The Evolution of Mobile Phones As Marketing Tools

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 17-09-2012

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Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools

Infographic: Mobile Travel Trends

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 06-08-2012

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Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.

Mobile Advertising

source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report

Infographic: The Rise of Mobile

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 20-07-2012

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Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:

  • There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
  • China and India account for 30% of this growth
  • Mobile ad spending accounted for $3.3 billion in 2011
  • There are over 1.2 Billion mobile web users worldwide
  • In the US, 25% of internet users are mobile only
  • 8 trillion text messages were sent in 2011
  • New Ad Formats for Brand Marketing Across Mobile Devices

    Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012

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    The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

    Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

    The winning Mobile Rising Star ad concepts are:

    To download a PDF of all the Mobile Rising Stars winners, click here.

    Five Ways Mobile Devices Have Changed the Way People Consume Media

    Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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    Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

    You can also watch short video about these findings: