Flowtown came with nice visualization of Facebook mobile usage:
Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?
Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:
Shopping online is meant to be easy. Watch funny video, where your customers are “checking out” with Google Analytics.
“3MS” short for “Making Measurement Make Sense” is a project of the IAB, ANA and 4A’s, along with a an impressive list of backers, including Google, AT&T, Coca-Cola, CBS, Group M, ESPN, Omnicom, Microsoft, Starcom MediaVest Group, New York Times and others.
Goal of 3MS project is to create new standards for how digital advertising is measured, bought, sold and easily comparable to other media.
Few changes to be tested:
Source: Advertising Age
If you wonder, which is the most popular web browser in Slovakia, Czech republic, Poland or Hungary, Gemius can answer this question:
In three out of the four analyzed countries, Firefox is the most popular web browser. Just in the Czech republic, users still prefer Microsoft Internet Explorer.
For more information visit measure the web.
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs
2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing
3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs
4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association
5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz
7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch
9: Successful Email Marketing
Professor: Eric Groves, Constant Contact
10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications
11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies
12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0
13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!
14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR
15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation
16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot
A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric.
French company called Alenty created this technology. You can see live demo of their technology here.
If I were to buy banner advertising on CPM basis, I would definitely appreciate dwell rate time discounter, or to be billed based on the time of exposure.
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.