martinkovac.com » Advertising http://www.martinkovac.com Online marketing in Central Europe Thu, 02 Sep 2010 13:24:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The History Of Marketing Channels http://www.martinkovac.com/2010/08/16/the_history_of_marketing_channels/ http://www.martinkovac.com/2010/08/16/the_history_of_marketing_channels/#comments Mon, 16 Aug 2010 07:44:08 +0000 Martin Kovac http://www.martinkovac.com/?p=310 A Look At The History Of Marketing Channels
source: Dream Systems Media Blog

]]> http://www.martinkovac.com/2010/08/16/the_history_of_marketing_channels/feed/ 0 Neuromarketing explained in 49 seconds http://www.martinkovac.com/2010/03/24/neuromarketing-explained-in-49-seconds/ http://www.martinkovac.com/2010/03/24/neuromarketing-explained-in-49-seconds/#comments Wed, 24 Mar 2010 14:10:08 +0000 Martin Kovac http://www.martinkovac.com/?p=209 If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

]]> http://www.martinkovac.com/2010/03/24/neuromarketing-explained-in-49-seconds/feed/ 0 Interesting stats – The state of the Internet http://www.martinkovac.com/2010/03/04/interesting-stats-%e2%80%93-the-state-of-the-internet/ http://www.martinkovac.com/2010/03/04/interesting-stats-%e2%80%93-the-state-of-the-internet/#comments Thu, 04 Mar 2010 16:01:26 +0000 Martin Kovac http://www.martinkovac.com/?p=139 JESS3 – creative agency specializing in data visualization, created entertaining video, which shows the current state of the Internet.
Here are some highlights:

  • 1.73 Billion Internet users worldwide
  • 90 Trillion Emails Sent in 2009, 81% of Emails were Spam
  • 126 Million Blogs on the Internet
  • 27.3 Million Tweets Per Day
  • Faceboook serves 6 million pages per minute

For all stats watch this video:

]]> http://www.martinkovac.com/2010/03/04/interesting-stats-%e2%80%93-the-state-of-the-internet/feed/ 0 Five technologies that will change your business http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/ http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/#comments Mon, 01 Mar 2010 16:18:17 +0000 Martin Kovac http://www.martinkovac.com/?p=129 Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:

You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

]]> http://www.martinkovac.com/2010/03/01/five-technologies-that-will-change-your-business/feed/ 0 Why a Baby’s Laugh Will Make You Buy http://www.martinkovac.com/2010/02/22/why-a-babys-laugh-will-make-you-buy/ http://www.martinkovac.com/2010/02/22/why-a-babys-laugh-will-make-you-buy/#comments Mon, 22 Feb 2010 10:55:41 +0000 Martin Kovac http://www.martinkovac.com/?p=112 Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.

To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.

The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.

The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.

Others that followed were:
an ATM dispensing cash,
a steak sizzling on a grill,
a soda being popped and poured.

You can read more details on Martin Lindstrom`s website or watch this video:

I recommend reading Buyology to all marketers, who want to know more about neuromarketing.

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