“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance” said Ramsey, eMarketer CEO and co-founder. Currently US marketer rely on CTR, Traffic to website, Lead generation...
Do you ever wonder, what did the first ad look like?
This Infographic from CopperBridge Media, describes the progression of advertising methodology and medium from its early stages.
Thx for the inspirationMartin Michalik
Eastern Europe, according to eMarketer, accounts for 2.7% of world online ad spending in 2010.
North America will continue to draw the greatest share of online advertising spending of any region, with over 40% of the worldwide total. Western Europe’s share of online spending will decline as emerging markets in Asia-Pacific, Latin America and Eastern Europe up spending.
Source: eMarketer
Did you know?
Search advertising accounts for 46% of all online spending! Display just 24%.
Top 10 US online ad properties reach more than 72% of Americans who use internet.
10% of online spending will be used to advertise on social networks.
Newspapers and TV still dominate global ad spending in 2011.
Source: Mashable
Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?
The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content marketers at MarketingProfs and Junta42!
Content Marketing
More than 106 million people watched the New Orleans Saints’ victory over Indianapolis in the Super Bowl.
Fox was charging about $3 million for 30 seconds of ad time during Super Bowl XLV.
Is this advertising bonanza worth it for advertisers?
Watch all Super Bowl commercials on Ad Blitz channel and decide for yourself.
Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:
LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns
If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.
source: Dream Systems Media Blog
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.
JESS3 – creative agency specializing in data visualization, created entertaining video, which shows the current state of the Internet.
Here are some highlights:
For all stats watch this video:
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.