In the first generation of exchange model, advertisers were able to buy impressions in buckets of 1,000 through an auction-based – static bidding system. Static bidding means that you are paying a flat or fixed average rate for each of the impressions in that bucket.
Real Time Bidding is dynamic bidding at the impression level. This means that an ad buyer, through the platform of their choice, can differentially value each individual opportunity to buy an ad impression in real time.
Here is the slideshare presentation of RTB in 30 seconds. Just hit the Play button and don`t forget to turn on your sound ☺
Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed to the powerful performance of Display.
Search, which has been the catalyst of online advertising growth in recent years, increased 15.6% in the same period across the 25 markets measured.
Online advertising market accelerating at a growth rate of 15.4% in 2010 – outperforming the overall European advertising market which grew 5.0% in the same period. Total online adspend was €17.7bn in 2010, compared to €15.3bn in 2009.
Central and Eastern Europe markets now represent almost a tenth (9.8%) of the total.
Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria.
Here you have wonderful infographic:
“3MS” short for “Making Measurement Make Sense” is a project of the IAB, ANA and 4A’s, along with a an impressive list of backers, including Google, AT&T, Coca-Cola, CBS, Group M, ESPN, Omnicom, Microsoft, Starcom MediaVest Group, New York Times and others.
Goal of 3MS project is to create new standards for how digital advertising is measured, bought, sold and easily comparable to other media.
Few changes to be tested:
Redefining an online ad impression from any ad served to a screen to counting only impressions where at least half the ad is visible for at least a second.
Developing a third-party online audience-measurement system that can be used as a currency in media deals, akin to what TV, radio and print long have had.
Defining a common set of online display and video ad formats to give buyers a better idea of they types of inventory that exist and what value they should command.
A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
More than twice the amount of time spent on the Online Games.
To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:
Maria Peagler, the founder of Social Media Online Classes, listed 64 marketing techniques in eight Facebook feature categories.
Mix those techniques and make the best marketing cocktail for your company:
When Larry Page and Sergey Brin built a search engine named BackRub at Stanford in 1996, no one could have guessed just how successful their project was about to become.
People at Silver Oak Online Casinos came with this robust infographic on Google’s 15-Years in the Making:
Google catalog app aggregates the worlds leading brands and retailers such Neiman Marcus, Williams-Sonoma, Sephora, Urban Outfitters, Macys under one tablet screen.
Provides an interactive shopping experience that could deliver Google a whole new revenue stream.
Is Firefox still dominant browser in Central and Eastern Europe? Or is Chrome catching up? Those questions can be answer by Gemius.
As we can see on the second chart, Firefox has a stable market share around 45%. It looks users are more and more inclining to switch Internet Explorer for Chrome. In one year from now, Chrome might fight with Firefox for the most popular web browser in CEE.
![The Evolution of Making Page 1 [INFOGRAPHIC]](http://www.searchenginejournal.com/wp-content/uploads/2011/09/20110909-SEJ-Making-Page1.jpg)
