Martin Kovac
This user hasn't shared any biographical information
Posts by Martin Kovac
Inbound Marketing University – 16 Training Courses
May 24, 2010 - 14:01
Tags: Online advertising, online marketing, Social Media
Posted in Email marketing, Measurement, Online advertising, PPC advertising, SEM, Social Media | No comments
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack [...]
US marketers still rely on CTR
May 20, 2010 - 15:47
Tags: Measurement, Online advertising
Posted in Measurement, Online advertising | 1 comment
A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
Social media measurement (video)
May 12, 2010 - 16:42
Tags: Measurement, social influence, Social Media
Posted in Social Media | No comments
Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs
Return On Influence: Cold Metrics & Warm Metrics
Giving Presentations that Stick
April 27, 2010 - 15:07
Tags: presentation
Posted in Uncategorized | No comments
In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question:
“How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?”
Dan reminds presenters to:
1. Be simple
2. Show something
3. Tease before you tell
Watch the video below or checkout the transcripts on the Fast [...]
Neuromarketing study: Social Media vs TV
April 20, 2010 - 13:57
Tags: neuromarketing, Social Media
Posted in Social Media, Study | No comments
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
[...]
Nokia – Conversation is the new Conversion
April 13, 2010 - 11:06
Tags: Nokia, Social Media
Posted in Social Media | No comments
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
Conversational Marketing
View more presentations from Arto [...]
Is the time of exposure the new metric for display advertising?
March 30, 2010 - 10:50
Tags: Display advertising, Measurement
Posted in Display advertising, Measurement | No comments
Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a [...]
Neuromarketing explained in 49 seconds
March 24, 2010 - 15:10
Tags: Advertising, neuromarketing
Posted in Advertising, Measurement | No comments
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.
Study: Scrolling and Attention on the Website
March 22, 2010 - 18:45
Tags: eye tracking, Study
Posted in Study | No comments
Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:
“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than [...]
Display advertising is still effective in Europe
March 17, 2010 - 14:58
Tags: Display advertising, europe
Posted in Display advertising | No comments
We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior?
comScore released a new [...]
