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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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Mobile to Rule All of Us

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013

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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans“Mobile is eating the world” would be your mantra.

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