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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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Mobile to Rule All of Us

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 29-11-2013

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If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans“Mobile is eating the world” would be your mantra.

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