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Infographic: How European People Use the Internet

According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV. My colleagues at Etarget...

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Explanation Video on SSP, DSP and Agency Trading Desk

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2013

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If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.

For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video:

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