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Reach Your Dynamic Customer Through Converged Media

Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...

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Digital Advertising Ecosystem

Posted by Martin Kovac | Posted in Online advertising | Posted on 30-09-2013

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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.

Mark Dye from B2B marketing platform Bizo describes the relationship between:

  • advertisers,
  • publishers,
  • agency media planners,
  • third party ad networks
  • third party audience networks.
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