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Nokia – Conversation is the new Conversion

Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog. What I find most interesting: – Conversation is the new conversion metric. – Each company should redefine digital marketing and increase the importance of concept...

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Digital Advertising Ecosystem

Posted by Martin Kovac | Posted in Online advertising | Posted on 30-09-2013

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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.

Mark Dye from B2B marketing platform Bizo describes the relationship between:

  • advertisers,
  • publishers,
  • agency media planners,
  • third party ad networks
  • third party audience networks.
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